山东万泉超市门店选址策略分析

《山东万泉超市门店选址策略分析》由会员上传分享，免费在线阅读，更多相关内容在行业资料-天天文库。

1、华中科技大学硕士学位论文discussesthewaytolifttheenterprise’seconomicbenefitbymakingthestrategyofbusinesslocationinthepresentcontext.KeyWords:StorelocationselectionSupermarketindustryBusinesslocationselectionAddressorientationtacticsChainindustryIII万方数据华中科技大学硕士学位论文目录摘要..............

2、.................................................................................................IAbstract...........................................................................................................II图目录....................................................

3、........................................................VI表目录...........................................................................................................VII1绪论1.1研究背景.........................................................................................

4、......(1)1.2相关理论概念介绍..............................................................................(2)1.3研究意义与方法..................................................................................(4)2省城济南连锁超市商业选址发展现状分析2.1省城连锁超市行业发展概况........................................

5、......................(7)2.2省城零售行业市场状况分析..............................................................(8)2.3省城济南超市行业市场特征..............................................................(9)3省城超市行业选址环境分析3.1政治环境分析...............................................................

6、.....................(13)3.2经济环境分析....................................................................................(15)3.3社会环境分析....................................................................................(16)3.4技术环境分析..........................................

7、..........................................(19)4门店选址和开发前的商圈调查4.1商圈调查种类与范围........................................................................(21)4.2商圈调查流程....................................................................................(22)5万泉超市商业选址规则5.1万泉超市门店开发原则与

8、选址的战略规划....................................(27)IV万方数据华中科技大学硕士学位论文1.1连锁超市门店的选址.................................