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1、附件1：外文原文（复印件）TheDevelopmentofE-commerceAperfectmarketMay13th2004FromTheEconomistprinteditionE-commerceiscomingofage,saysPaulMarkillie,butnotinthewaypredictedinthebubbleyearsWhenthetechnologybubbleburstin2000,thecrazyvaluationsforonlinecompaniesvanishedwithit,andmany
2、businessesfolded.Thesurvivorspluggedonasbesttheycould,encouragedbythegrowingnumberofinternetusers.Nowvaluationsarerisingagainandsomeofthedotcomsaremakingrealprofits,butthebusinessworldhasbecomemuchmorecautiousabouttheinternet’spotential.Thefunnythingisthatthewildpre
3、dictionsmadeattheheightoftheboom—namely,thatvastchunksoftheworldeconomywouldmoveintocyberspace—are,inonewayoranother,comingtrue.Therawnumberstellonlypartofthestory.AccordingtoAmerica’sDepartmentofCommerce,onlineretailsalesintheworld’sbiggestmarketlastyearroseby26%,t
4、o$55billion.Thatsoundsalotofmoney,butitamountstoonly1.6%oftotalretailsales.Thevastmajorityofpeoplestillbuymostthingsinthegoodold“bricks-and-mortar”world.Butthecommercedepartment’sfiguresdealwithonlypartoftheretailindustry.Forinstance,theyexcludeonlinetravelservices,
5、oneofthemostsuccessfulandfastest-growingsectorsofe-commerce.InterActiveCorp(IAC),theownerofexpedia.comandhotels.com,alonesold$10billion-worthoftravellastyear—andithasplentyofcompetition,notleastfromairlines,hotelsandcar-rentalcompanies,allofwhichincreasinglysellonli
6、ne.Nordothefigurestakeinthingslikefinancialservices,ticket-salesagencies,pornography(a$2billionbusinessinAmericalastyear,accordingtoAdultVideoNews,atrademagazine),onlinedatingandahostofotheractivities,fromtracingancestorstogambling(worthperhaps$6billionworldwide).Th
7、eyalsoleaveoutpurchasesingreymarkets,suchastheonlinepharmaciesthatarethoughttoberesponsibleforagoodproportionofthe$700mthatAmericansspentlastyearonbuyingcut-priceprescriptiondrugsfromacrosstheborderinCanada.Andthereismore.Thecommercedepartment’sfiguresincludethefees
8、earnedbyinternetauctionsites,butnotthevalueofgoodsthataresold:anastonishing$24billion-worthoftradewasdonelastyearoneBay,thebiggestonlineau
