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1、AdvantagesandDisadvantagesofDirectmail,TelemarketingandInternetDirectmailDirectmail,oftencalleddirectmarketingordirectresponsemarketing,isamarketingtechniqueinwhichthesellersendsmarketingmessagesdirectlytothebuyer.Directmailincludecatalogsorotherproductliteraturewithorderingopportunities;salesle
2、tters;andsalesletterswithbrochures.说明书Advantages1,Youradvertisingmessageistargetedtothosemostlikelytobuyyourproductorservice.2,Marketingmessagecanbepersonalized,thushelpingincreasepositiveresponse.3,Yourmessagecanbeaslongasisnecessarytofullytellyourstory.4,Effectivenessofresponsetothecampaigncan
3、beeasilymeasured.5,Youhavetotalcontroloverthepresentationofyouradvertisingmessage.6,Youradcampaignishiddenfromyourcompetitorsuntilit'stoolateforthemtoreact7,Activeinvolvement-theactofopeningthemailandreadingit--canbeelicitedfromthetargetmarket.Disadvantages1,Somepeopledonotlikereceivingoffersint
4、heirmail,andthrowthemimmediatelywithoutevenopeningthemail.2,Resourcesneedtobeallocated分配inthemaintenance维护oflists,asthesuccessofthiskindofpromotionalcampaign竞选运动dependsonthequalityofyourmailinglist.3,Longleadtimesarerequiredforcreativeprintingandmailing.4,Producingdirectmailmaterialsentailtheexp
5、enseofusingvariousprofessionals-copywriter,artists,photographers,printers,etc.4,Canbeexpensive,dependingonyourtargetmarket,qualityofyourlistandsizeofthecampaign.TelemarketingTelephonesales,ortelemarketing,isaneffectivesystemforintroducingacompanytoaprospectandsettingupappointments.Advantages1,Pr
6、ovidesavenue会场whereyoucaneasilyinteract相互影响withtheprospect前景,answeringanyquestionsorconcernstheymayhaveaboutyourproductorservice.2,It'seasytoprospectandfindtherightpersontotalkto.3,It'scost-effectivecomparedtodirectsales.4,Resultsarehighlymeasurable.5,Youcangetalotofinformationacrossifyourscript
7、isproperlystructured有组织的.6,It'soutsourcing外包set-upcostisminimal7,Increasedefficiencysinceyoucanreachmanymoreprospectsbyphonethanyoucanwithin-personsalescalls.8,Greattooltoimproverelationshipandmaintaincontactwithexistingcust
