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1、Unit5Insideadvertising(Workbook)LISTENING1Beforelistening,discussthesequestionsingroupsgivingreasonsforyouropinions.1Woulditbeagoodideatobanadvertising?2Howcanyoutellifadvertisersarebeingtruthfulornot?3Ifcompaniesstoppedspendingmoneyonadvertisingwould
2、thegoodsbecheaper?4Doesadvertisingreallypromoteproductsandservices?2MrHall,ateacherofaseniorEnglishclassinvitedthepresidentofanadvertisingagencytogiveatalktohisclass.Whenthetalkwasover,thestudentsaskedthepresidentsomequestions.Listentothetapeandnumber
3、thequestionsaboveintheorderthatyouhearthem.3Readthequestionsbelowandthenlistentothetapeagain.Ticktheanswersthatbestsummarizethepresident’sreply.1Woulditbeagoodideatobanadvertising?ANo,becausethenadvertisingcompanieswouldn’tmakeanymoney.BYes,becausethe
4、yareofnobenefittopeoplewhobuytheproducts.CNo,becauseadspayformagazinesandtelevisionprogrammes.DYes,becausetheyareveryannoyingandinterrupttelevisionprogrammes.2Ifcompaniesstoppedspendingmoneyonadvertising,wouldthegoodsbecheaper?AYes,becausealotofmoneyw
5、ouldbesavedandsoproductscouldbesoldforless.BNo,becausethemoneyspentonadvertisingisonlyasmallpercentageofthetotalcost.CYes,becausetheywouldn’thavetopaymagazineandtelevisioncompaniestoadvertise.DNo,becauseyoucanmakequitecheapadvertisementsthatarejustase
6、ffective.3Doesadvertisingreallypromoteproductsandservices?AYes?becauseyouwillrememberthenamesofproductsyouareinterestedin.BNo,becauseyouforgettheadsassoonasyouhaveseenorheardthem.CYes,becausepeopleareeasilyinfluencedbytheadstheyseeorhear.DNo,becauseth
7、erearetoomanyads,andnoonecantellwhichonesaretrue.4Listentothetapeagainandfocusonthepresident’sreplies.Beforesheanswersthequestionsshemakesacommentabouteachquestion.Completehercommentanddiscusswhyshebeginsheranswerwiththesecomments.1That’san___________
8、__question.2Good_____________,Ben.3Yes,I_________butinfact,we’dbealotworseoffwithoutadvertising.4That’s________________question.LISTENINGTEXTQUESTIONSONADSAseniorEnglishclasshasbeenlisteningtoatalkbythepresident,MsTeflon,ofanadvertisingcompany
