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1、-------II西安文化创意产业动态竞争优势研究-----------万方数据-----------AbstractIIIAbstractCulturalandcreativeindustryisconsideredtobeaneweconomicera“sunrise
industry”,theworldhasgraduallybeenparticularlyconcernedwiththeattention.
DevelopedareasofChinainBeijing,ShanghaiandShenzhen,haveitsfoc
2、uson
fosteringasanewpillarindustry.Xi'anisChina'swesternculturalandcreativeindustry
researchcenterlocation,theculturalindustryhasgraduallybecomeapillarindustryof
thenationaleconomy.Asanewindustry,howtoimproveitscompetitivenessandfoster
competitiveadvantagehavebecomeschol
3、ars’attentionandstudyobjects.Inthisstudy,firstly,makingasystematiccardingandanalysisforculturaland
creativeindustryandtherelatedtheories;Secondly,recallingthedevelopmentstatusof
culturalandcreativeindustryintheworld,ChinaandXi'an;Then,combiningwith
dynamiccompetitiveadva
4、ntagetheoryandevolutionaryeconomicsthinking,discussing
andselectingfactorsaffectingthedynamiccompetitiveadvantageofculturaland
creativeindustry,buildingaconceptualmodelofthedynamiccompetitiveadvantageof
culturalcreativeindustry.Designingindexes,accordingtotheanalyticnetw
5、orkprocess
(ANP),establishingameasureindexsystemofthedynamiccompetitiveadvantageof
culturalandcreativeindustry,conductinganempiricalstudy,analyzingtheevaluation
resultsandthecompetitiveadvantagesanddisadvantagesofthedevelopmentofthe
culturalandcreativeindustryinXi'ancity
6、;Finally,combiningwiththeactualsituation
ofXi'an,proposingmeasureswhichcouldoptimizethesuperiorityelementsand
transformtheinferiorelements,andthisisbasedinthefourelementsofthedynamic
competitiveadvantageofculturalandcreativeindustry,namelytheintegration
capabilities,cont
7、inuousinnovationability,marketdevelopmentandsustainable
developmentcapacity.Toachievetheaimsofcultivatingthedynamiccompetitive
advantageofculturalandcreativeindustryinXi'an,enhancingthesustainable
competitiveness.Keyword:CulturalandCreativeIndustryCompetitiveAdvantageDyn
8、amicAnalyticNetworkProcess(ANP)-----------万方数据-----------IV西安文化创意产业动态竞争优势研究-----------万方数据-----------目录
