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1、AbstractAbstractWiththerapiddevelopmentofeconomy,people'slivingstandardshaveimprovedsignificantly,inrecentyears.ThetourismindustryofChinagrowsvigorously,thehospitalityindustryisalsorising,especiallyinShanghai,thedevelopmentofhotelindustryhasmadeaspurtofprogress,since2000.Thehospitalityindust
2、ryinShanghaihasreachapeak,duringthetheExpo2010.Nowadays,thepostExpoeffectstillexist.TheestablishmentofthefreetradeareaandtheforthcomingopeningoftheShanghaiDisneylandwillprovideabroadspaceforthedevelopmentofTourist&hotelindustryinShanghai.Webelievethat,Shanghaihighlevelhotelindustry,whichprov
3、idehighstandardtailor-madeservicetotheguests,willenteranewphaseofdevelopment.InthispaperwewillanalyzethedevelopmentcharacteristicsandoperatingconditionsofShanghaihighlevelhotelindustryintheseseveralyears.Wewilldiscussthedevelopmentsituationofthehighlevelhotelindustry,whichbasedonSCPparadigm(
4、marketstructure,marketconduct,marketperformance).WewillanalyzetheoperationsituationofBhotelinthethreeSCPlinks.Thethirdchapteristhemainpartofthepaper.Wewillmainlydiscussthreeaspects,whicharemarketconcentration,productdifferentiation,entryandexitbarriers,inthehighlevelhotelindustrymarketstruct
5、ure.Accordingtotheabovethreeaspects,wewillanalyzethemarketstructureofBhotel.Inthediscussionofmarketconduct,thepricebehaviorandnonpricebehavioraretwoaspectsthatwillbeIIAbstractanalyzed,andwealsowillfurtherresearchthefeasibilityofmarketbehaviorofBhotel.Indiscussionofhighlevelhotelindustrymarke
6、tperformance,wemainlyresearchfromtwoaspects,roomoccupancyrateandtherateoftechnologyprogress.Atthesametime,wealsowillanalyzetheBhotel'smarketperformancefromthesetwoaspects.Inaccordancewiththeaboveresearch,we'llputforwardthefeasiblesuggestiononthemanagementstrategyofBhoteltomakeitsuccessfulint
7、hecompetitivemarket.Wetryourbesttomakethe30yearsoldhotelvitalityagain.supervisedbyLiliHuang_KeywordsHighlevelhotelmarketstructuremarketconductmarketperformanceIII目录目录摘要................................................................................