上海艾耐基节能科技有限公司发展战略研究

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1、式创新、人力资源管理等三个方面来实施职能战略。在产品技术创新方面，要坚持以市场需求为创新导向，以自主研发、打造核心技术竞争性为创新原则，要坚持产品的安全性为创新前提；在商业模式创新方面，要坚持打破以单一的设备产品销售为主的传统销售模式，大力推进整体解决方案营销模式，以销售热能为主的能源合同管理销售模式；在人力资源管理方面，要实行全员绩效考核制度，提高全体员工的积极性和创造力，将优秀的高端人才由人力资源转化成人力资本，即实行股权激励制度。通过文化建设及制度建设来确保战略的顺利实施。本文分析的意义在于运用科学的分析方法，通过对公司外部环境及内部条件的分析来明确公司未来发展方向，对公司如何实现跨

2、越式发展提供现实的指导意义。关键词：能源；生物燃气；热能；竞争战略；SWOT分析··THERESEARCHONDEVELOPINGSTRATEGYOFSHANGHAIAINAIJIENERGYSAVINGSCIENCEANDTECHNOLOGYCO.,LTD.ABSTRACTTheproblemofenvironmentalpollutionisbecomingmoreandmoreserious,especiallytheproblemofairpollution,andthePM2.5indexisrising.Therearemanyreasonsthatcausingtheairp

3、ollution,oneofthemainreasonsisthedustemissionfromthesmallandmediumsizedindustrialcoalboilersinthecountry.Inordertocontrolairpollution,thestatebegantoimplementstrict“Emissionstandardofairpollutantsforboiler”since2014andeliminatesmallandmediumsizedindustrialcoalboilersstepbystepbeforedeadline,usingl

4、ightoil,naturalgasorotherrenewablecleanenergyboilerinsteadofit.Withtheimplementationofthenationalkeypolicythatcleanenergyboilersinsteadofcoalsboilersandtheimplementationofnewstrictemissionstandardofairpollutantsforboilers,itwillhaveaprofoundimpactontheboilerindustryandenergyindustry.Thecostofenerg

5、ywillbegreatlyincreasedafterchangingtolightoilornaturalgasfromcoal.Itbringschallengesandopportunitiestoenergysavingandenvironmentalprotectionindustry.ShanghaiAnnaijiEnergySavingScienceandTechnologyCo.,Ltd.hasmorethan10yearsinthefieldofenergysavingandenvironmentalprotectionindustry.Thisarticleaimsa

6、ttheanalysisoftheexternalenvironmentandtheinternalconditionsofthecompany,formulatingthecompany’sdevelopmentstrategybasedonthecompany’smainproblems,soastocatchthebusinessopportunitiesandachievetheleapforwarddevelopment.··ThisarticlechoosesShanghaiAnnaijiEnergySavingScienceandTechnologyCo.,Ltd.asthe

7、studyobjectiveandusesthePESTanalysisandindustryconditionsanalysistohaveanoverallviewonthecompany’sexternalenvironment,analysisinternalenvironmentbasedontheproducttechnologicalinnovation,businessmodalinnovationand