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ID:27248843
大小:1.15 MB
页数:56页
时间:2018-12-02
《我国空气净化器市场分析与HJP新产品扩散策略分析》由会员上传分享,免费在线阅读,更多相关内容在学术论文-天天文库。
1、ABSTRACTWithcontinuousincreaseoftheprocessofurbanizationandindustrialization,people’slivesaretroubledmoreandmorebyatmosphericpollution.Inrecentyears,manykindsofanti-hazeproductsbecomemorepopularduetoatmosphericenvironmentisgettingworse.Itisnodoubtthatthemostpopularproductisairpu
2、rifier.Theseverityofhazeincreasessalesofairpurifierdirectly.Moreandmorecompaniesareawareoftheopportunity.Theyattempttoseizethemarket.Someofpropagandaexaggeratedeffect,evendeceiveconsumer.Butinfactthetypeandextentofcontaminationofindoorairpollutantsaremorenumerousandseverethanpeo
3、plethink.Evenindoorairismorecomplexanddifficulttohandlethantheoutdoorair.Itisdifficulttoletconsumersmakerightjudgmentswhentheydecidetobuyanairpurifierbecauseofthelackofrefinednationalstandards.Chinesegovernmenthasinsistedtoinvestalotofsupportsonenvironmentalprotectiontoimprovepe
4、ople’slivelihoodconsistently.Newnationalstandardsofairpurifierwillbeforthcomingtomakeindustrymoresystematicandstandardizedin2014.BasedonHJPlaunchednewindoorairhandlermarketingstrategyformulation,byusingcombinationoftheoryandpracticalwaytostudynewproductdiffusionundercompetitivee
5、nvironment.ItwillstartfromthestatusquoofcurrentatmosphericenvironmentandindoorenvironmentinChina,toelaboratemeasuresofcontrollingenvironmentalpollution.Describesvarioustypesandtechnologyofairpurifierstohorizontalcomparisononthemarketinsimpleterms.Furtheranalyzethedemandandsupply
6、ofairpurifiermarket.Domarketsegmentationtodefinitetargetmarket.PresentnewproductdiffusionstrategybasedonHJPairhandler,analyzehowtoimplementnewproductdiffusionstrategyaccordingtonationalpolicies,networkplatform,CRMandriskcontrol.Thethesisdiscussedhowtoachievenewproductdiffusionwh
7、enenterpriseisfacinganopportunity.Keywords:Airhandlers,newproductdiffusion,marketsegments,CRM,riskprevention目录第一章绪论................................................................................................................11.1分析的背景及意义........................................
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