资源描述：
《鄞州银行的村镇银行战略分析》由会员上传分享，免费在线阅读，更多相关内容在学术论文-天天文库。
1、-------鄞州银行的村镇银行战略研究ResearchonYinzhouBank’sstrategyofdevelopingvillagebanksAbstractInordertosolvethelong-termstarvationoffinancialresourcesinruralareas,thussupportandpromotethedevelopmentofruraleconomy,theChinaBankingRegulatoryCommissionhasrelaxedtheentryrequirementssince2
2、006,toencouragebanksestablishvillagebanks.TheYinzhouBankviewvillagebanksasitsownimportantopportunity,ithasinvested548millionin7years,establishing24villagebanks,andachievedcertainresults.Butasasmallregionalbank,TheYinzhouBankholdsrelativelysparseresources.Whenthevillagebank
3、shaverapidlygrownup,theYinzhouBanksufferedmanagementbottleneck,itscapitalaccumulationcannotkeepupwiththevillagebanks’speedofconsumption,itshumanresourcesreservationcannotsatisfythevillagebanks’needs.Howtodevelopthevillagebanks,becomeaproblemplacedtotheYinzhouBank.Thispaper
4、,takingthebasicprocessofenterprisestrategicresearchastheframework,analyzestheYinzhouBank’sstrategyondevelopingvillagebanks.Themaincontentsincludestrategicanalysis(analysisofexternalenvironmentandinternalresources),strategicchoiceandstrategyimplementation.Amongthem,thispape
5、rusesthePESTanalysismodelandPotter'sfiveforcesmodeltoanalyzeexternalenvironment,findingthatthepolitical,economicandtechnologyfactorsaregoodfortheYinzhouBanktodevelopvillagebanks;thispaperanalyzestheYinzhouBank’sinternalresources,findingitsmanangementcansatisfyvillagebanks’
6、needs,butitsfinancialresources,humanresourceshavebeenclosetosaturation;thispaperanalyzesthestrategicchoice,findingitsadvantagesareaboutinnovationbutnotcosts,itsscopeofcompetitionfocusonruralareas,ratherthanthewholeindustry,thusthispaperclearsthebankofYinzhoushouldadoptthef
7、ocusedifferentiationstrategy,andthispeperalsorisesthestrategyimplementationintermsofdistributionadjustment,businessdevelopment,riskcontrol.KeyWords:Yinzhoubank;strategy;develop;villagebanks-----------万方数据-----------宁波大学硕士专业学位论文鄞州银行的村镇银行战略研究目录1绪论............................
8、.........................................................................................
