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1、AbstractWithalreadysaturatedtelecommunicationindustryinChina,thewholetelecommarketissharedbythreeoperators:ChinaMobile,ChinaUnicomandChinaTelecom.Competitionsamongthethreeoperatorsaregraduallyfiercer;atthesametime,heavypressuresarefacedbyeveryoperatorduet
2、ointernalorexternalreasons.AstheperiodofBigDatacoming,thekeypointofeachoperatordevelopmentandoperationliesinhowdoeseachenterprisehandlethenumerousanddisordereduserdata,whichownedbyeveryoperator,tobringwealthandcreatevalue.Thepassagemainlydidresearchonappl
3、icationofmobileusersegmentation,tosolvethemismatchissuebetweenpricepackageanduserbehavior;soastobringbacktheannuallydescendingmarketshareofChinaMobile.Firstly,thepassagebrieflyintroducedthedevelopmentofmobiletelecommunicationindustryinChina,anddepictedthe
4、changesofrelationshipbetweenoperatoranduser,inordertodemonstrateimportanceofcustomersegmentationandprecisionmarketing.Afterintroducingtheoriesandspecificationsofcustomersegmentation,datamining,precisionmarketing,thisessayelaboratedfivedimensionsofcustomer
5、segmentation,andexplicitlyclarifiedsegmentationcriteriaofeachdimensionandresearchmethod.Thensampleswereimportedtocustomersegmentationmoduletodefinesegmentationgroups,matchrelatedpricepackage,andcomparetheresultwithsubscriber’spricepackage.Planningfeasibil
6、ityandmoduleefficiencywastestedviacallingbackanddataaftertest.Considerationsandsuggestionswereraisedtosupportmarketing.Moreover,acaseisusedtoillustrateimportantroleofcustomersegmentationinprecisionmarketingandsolvingpracticalissue.Atlastthisessayhasconclu
7、dedthatthismoduleisabletodifferentiatedozensdecadesofusers,andeffectivelysolvethedispatchissuebetweensubscriber’sprice
packageandbehavior.Withthehelpofthissegmentation,itcanimprovecustomerloyaltyandeffectivelyloweruserchurnrate,andprovidesupportformarketi
8、ng
activity.Meanwhile,onlyusingbehavioranalysisandprecisionmarketingcanmakeIIoperatorssucceedinginserviceshifting,standingstillinthewaveofinternet,inwhichsuccessiveprofitcanbefoundtomakeitselfcompetitiveinfuturecomp
