多元化与归核化战略选择对零售企业绩效的影响

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1、development.ThisarticlechooseROE,ROA,EPSasthecomprehensiveperformanceindex;overalldiversitymeasureentropyindexasenterprisediversificationindex,andstudytheimpactofdiversificationtoperformanceofretailenterprisesbystatisticaltest,correlationanalysisandpaneldatar

2、egressionmodel.Finallybasedontheresult,thearticlechoosesROEastheexampleandchoosesDuPontfinancialanalysistostudythesourceoftheperformancedifference.Atlast,throughthisresearchwefindthattheretailenterprisediversificationcanreducethecomprehensiveperformanceofthee

3、nterprisemanagement,whichmeansthatthemoredispersedtheretailenterprisesmanagethelowerperformanceis.Relatedtheoryisverifiedatthesametime;theretailenterprisediversificationpromotedsalesgrossmarginandsalesnetinterestrate,butsignificantlyreducedtheassetturnoveroft

4、heenterprise,sofinallythecomprehensiveperformancelevelislow.Keywords：Diversification;refocusingstrategy;retailenterprises;performanceinfluenceIV目录摘要...............................................................................................................

5、............IAbstract.......................................................................................................................III第1章绪论.............................................................................................................11

6、.1分析背景..........................................................................................................11.2分析目的和意义..............................................................................................21.3分析内容、方法和结构............................

7、......................................................31.4本文的主要贡献..............................................................................................3第2章国内外文献综述.........................................................................................

8、....42.1多元化与企业绩效关系的分析综述..............................................................42.1.1多元化程度与企业绩效........................................................................42.1.2多元化类型与企业