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1、摘要摘要在经济全球化、信息化快速发展的今天，整个世界经济已经是一个大物流、大流通的经济。企业在现代的市场竞争中面临着越来越激烈的竞争，如何在如此激烈的竞争中取得竞争优势，让企业能够健康发展，是每一个企业家都要认真思考的问题。FF公司是以蓄电池生产为主营业务的国有企业，目前在市场中占据一定的地位，虽然蓄电池市场发展迅速，但是蓄电池行业技术门槛低，容易进入的特点导致不断有新的竞争者进入市场，行业竞争也越来越趋于激烈。在这种市场环境中，如何提高企业竞争优势，降低成本，提升客户服务水平是FF公司迫切需要解决的问题。本文首先阐述FF公司目前
2、的销售物流现状，并利用管理学理论分析目前FF公司销售物流存在的问题，总结出了FF公司在组织架构、服务意识、中转库、订单处理流程、运输管理、信息化建设、人才培养等方面的不足和缺陷，进而运用相应的理论给出了适当的改进措施和手段，最后根据FF公司的实际情况，制定了FF构建现代物流的措施途径及相应的保障措施。关键词销售物流组织架构流程管理FF公司IAbstractAbstractToday,withtherapiddevelopmentofeconomicglobalizationandofinformationization,thewo
3、rldeconomyhasbecomeagreatlogistics,circulationeconomy.Enterprisesarefacingincreasinglyfiercecompetitioninthemodernmarket.Whateveryentrepreneurshouldthinkoverishowtogainitscompetitiveadvantagesandmakehealthydevelopmentintheintensecompetition.TheFFCompanyisastate-ownede
4、nterprisespecializinginbatteryproductionandplayinganimportantroleinthemarket.Althoughthebatterymarketisdevelopingrapidly,moreandmorenewcompetitorsenterthemarketasthebatteryindustryischaracterizedoflowtechnicalthresholdandeasyentry.Asaresult,thecompetitionwithintheindu
5、stryisalsoincreasinglyfierce.Inthismarketenvironment,themosturgentproblemfortheFFcompanytosolveishowtoenhanceitscompetitiveness,reduceproductivecostsandimprovecustomerservices.Inthisstudy,theauthorfirstlyexpoundsthepresentstatusofmarketingandlogisticsoftheFFcompany,th
6、enusessomemanagementtheoriestoanalyzetheproblemsinmarketingandlogisticsoftheFFcompanyandcomestotheconclusionthatthereareshortcomingsandlimitsinorganizationalstructure,serviceawareness,warehouses,orderprocessingprocess,transportmanagement,informationconstruction,person
7、neltrainingoftheFFcompany.Someappropriatemeasuresandmeansforimprovementareproposedbasedonrelevanttheories.Finally,somespecificmethodsandcorrespondingsecuritymeasuresaboutconstructingmodernlogisticsareworkedoutaccordingtotheactualsituationoftheFFcompany.KeywordsMarketi
8、ng&logisticsorganizationalstructureprocessmanagementFFcompanyII目录目录第1章绪论····················································
