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1、浙江工业大学硕士学位论文传统广播与新媒体融合策略分析——以ZJ交通之声为例AbstractWiththedevelopmentofscienceandtechnology,therehasbeenaviolentcollisionbetweendifferentwaysofexpressioninthemedia.TheInternet,mobilephonesandotheremergingmediahavesprungup,gainedgreatmomentum,and,withthehelpofpowerfultechn
2、icaladvantages,eatenintothetraditionalmedia'sterritory.Inthesecircumstanceshowcanthetraditionalmediadeveloptodealwiththischallenge?Weallknowtheadagethatanattitudeofconformismsurelyleadsonetolag
behind.Ifonefollowstheprescribedorderthereisnoscopeforinnovation.The
dom
3、ainofthebroadcastmediahasdevelopedfrom1906totoday,butnowitisin
dangeroflosingterritoryoreveneventuallybeingeliminated.Manybroadcasters
haveissuedinitiatives,lookingforanotherspringforthebroadcastingindustry.The
advancementandfusionofnewmedia,playingacover,directiona
4、ltransmission
technology,mobileradioandotheradvantages,toavoidcrammingpoorplay,
interactivedisadvantage,alltheadvantagesofnewmediaandbroadcastingto
combination,signaltheradio3.0eraofnewmedia.Thispaperusesthemethodofliteratureresearch、informationcollection、data
analy
5、sis、SWOTanalysisandgametheory.Itconsidersafeasibilityanalysisofthe
advantagesanddisadvantagesoftheintegrationofthetraditionalbroadcastmediaand
newmedia,enumeratingthedomesticandforeignadvancedbroadcastingandnew
mediaexperience.Theauthor'soutlookisputforwardwithregar
6、dtothedevelopment
prospectsfornewmedia,themedia'sfutureinthefieldsofscienceandtechnology,
andtheintegrationofthebroadcastandnewmedia.Theviewpointsputforwardinthispaperrepresentonlyapersonalanalysisofthe
convergenceofthetraditionalbroadcastmediaandnewmedia.Throughthi
7、sarticleit
ishopedtoarousethedeepthinkingofpeoplewithinthebroadcastmediaatevery
leveltowardscomprehensivedevelopmentofthemedia.Fromanacademiclevel,
somesuggestionsareputforwardonastrategyformergingthebroadcastandnew
media.Keywords:radio,newmedia,fusion.II浙江工业大学硕士学位论
8、文传统广播与新媒体融合策略分析——以ZJ交通之声为例目录摘要..................................................IAbstract...............................................II
