媒体微博亲和力-研究

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1、...摘要摘要近年来，随着微博的快速发展，媒体微博数量也在迅猛增加。在新闻传播过程中，媒体微博逐渐成为一个重要的信息传播媒介。本文从媒体微博亲和力这一角度入手，通过分析媒体微博内容探究媒体微博亲和力的表现及存在的问题。根据问题总结提升媒体亲和力的方法。本篇论文选取《人民日报》、《河北日报》等媒体的官方微博微博作为研究对象，运用内容分析法和个案分析法进行研究。经过研究，本文归纳出媒体微博具有亲和力主要体现在：平等的态度，生活化的语言；媒体微博对群众的热心与关心这三方面。提升媒体微博亲和力对于增强媒体微博的影响力是十分重要的。因此提升媒体微博亲和力就要关注民生，运用生

2、活化的语言，多种多样的形式，生动活泼的风格来编辑微博内容，拉近媒体微博与受众的距离感，增强互动。在一系列的研究分析基础上，笔者希望论文能够为媒体微博更好的运营与发展提供思路。关键词媒体微博亲和力民生平等I......AbstractAbstractInrecentyears,withtherapiddevelopmentofmicro-blog,micro-blogalsorapidlyincreasingnumberofmedia.Intheprocessofnewscommunication,media,micro-bloghasbecomeanimporta

3、ntinformationdisseminationmedium.Inthispaper,startingfromtheperspectiveofmediamicro-blogaffinity,throughtheanalysisofmicro-blogmicro-blogmediaaffinitymediacontentoftheperformanceandproblems.Accordingtothemethodofenhancingmediaaffinitysummary.Thispaperselectsthe"People'sDaily","HebeiDa

4、ily"andothermediaofficialmicro-blogmicro-blogastheresearchobject,researchwascarriedoutbyusingthemethodofcontentanalysisandcaseanalysis.Throughtheresearch,thispaperconcludesthemediamicro-bloghasaffinityismainlyreflectedin:equalattitude,alivinglanguage;mediamicro-blogenthusiasticaboutpe

5、opleandcareaboutthesethreeaspects.Enhancingmediamicro-blogaffinityisveryimportanttoenhancethemediamicro-bloginfluence.Thereforeascensionmediamicro-blogaffinitytopeople'slivelihood,usingalivinglanguage,avarietyofforms,belivelyandvividstyletoeditthemicro-blogmicro-blogcontent,mediaandau

6、dienceclosertothedistance,enhancinginteraction.Inaseriesofstudiesonthebasisofanalysis,theauthorhopesthispapercanprovideideasfortheoperationanddevelopmentofmedia,micro-blogbetter.KeywordsMediamicro-blogAffinitypeopleslivelihoodequalityII......目录目录第1章绪论··································

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