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大小:437.00 KB
页数:37页
时间:2018-12-01
《媒体微博亲和力-研究》由会员上传分享,免费在线阅读,更多相关内容在教育资源-天天文库。
1、...摘要摘要近年来,随着微博的快速发展,媒体微博数量也在迅猛增加。在新闻传播过程中,媒体微博逐渐成为一个重要的信息传播媒介。本文从媒体微博亲和力这一角度入手,通过分析媒体微博内容探究媒体微博亲和力的表现及存在的问题。根据问题总结提升媒体亲和力的方法。本篇论文选取《人民日报》、《河北日报》等媒体的官方微博微博作为研究对象,运用内容分析法和个案分析法进行研究。经过研究,本文归纳出媒体微博具有亲和力主要体现在:平等的态度,生活化的语言;媒体微博对群众的热心与关心这三方面。提升媒体微博亲和力对于增强媒体微博的影响力是十分重要的。因此提升媒体微博亲和力就要关注民生,运用生
2、活化的语言,多种多样的形式,生动活泼的风格来编辑微博内容,拉近媒体微博与受众的距离感,增强互动。在一系列的研究分析基础上,笔者希望论文能够为媒体微博更好的运营与发展提供思路。关键词媒体微博亲和力民生平等I......AbstractAbstractInrecentyears,withtherapiddevelopmentofmicro-blog,micro-blogalsorapidlyincreasingnumberofmedia.Intheprocessofnewscommunication,media,micro-bloghasbecomeanimporta
3、ntinformationdisseminationmedium.Inthispaper,startingfromtheperspectiveofmediamicro-blogaffinity,throughtheanalysisofmicro-blogmicro-blogmediaaffinitymediacontentoftheperformanceandproblems.Accordingtothemethodofenhancingmediaaffinitysummary.Thispaperselectsthe"People'sDaily","HebeiDa
4、ily"andothermediaofficialmicro-blogmicro-blogastheresearchobject,researchwascarriedoutbyusingthemethodofcontentanalysisandcaseanalysis.Throughtheresearch,thispaperconcludesthemediamicro-bloghasaffinityismainlyreflectedin:equalattitude,alivinglanguage;mediamicro-blogenthusiasticaboutpe
5、opleandcareaboutthesethreeaspects.Enhancingmediamicro-blogaffinityisveryimportanttoenhancethemediamicro-bloginfluence.Thereforeascensionmediamicro-blogaffinitytopeople'slivelihood,usingalivinglanguage,avarietyofforms,belivelyandvividstyletoeditthemicro-blogmicro-blogcontent,mediaandau
6、dienceclosertothedistance,enhancinginteraction.Inaseriesofstudiesonthebasisofanalysis,theauthorhopesthispapercanprovideideasfortheoperationanddevelopmentofmedia,micro-blogbetter.KeywordsMediamicro-blogAffinitypeopleslivelihoodequalityII......目录目录第1章绪论··································
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