宁波市城市排水有限公司发展战略分析与选择

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1、宁波市城市排水有限公司发展战略分析与选择StrategyAnalysisandChoiceofNMSCAbstractsArrangementofwaterenvironmentisthemajortaskofourcountryduringthe “TwelfthFive”period.Meanwhilethereexistgreatdevelopingandreformopportunities. Inrecentyears,withinternalfloodingandpollutionofwatersystemsinurbanarea,the sewagelinefacesseri

2、oussurvivingpressure.Underthisbackground,howtoreducethe internalandexternalcompetitivepressureandresolvetheenterprise’scrisisisprovedtobe anurgentproblemtobesolvedforNingboMunicipalSewageCompany(NMSC). Inthisthesis,PESTanalysisiscarriedoutinaccordancewiththebasicenterprise strategicmanagementtheor

3、y.PorterFivePowerModelandEFEisadoptedtoanalyzethe externalsurroundingsoftheenterprise.TheopportunitiesandthreatensofNMSCare listed.TheadvantagesanddisadvantagesofNMSCissummarizedbycorecompetency analysisandIFEanalysis.Basedontheresultstheoutlinestrategicdirectionisidentified throughSWOTanalysis.Fi

4、nallythestrategictargetsandconcretestrategicmeasuresare presented.TheadvantagesandopportunitiesofNMSCincludehighsocialgrades,broadmarket ofrecycledwater,steadyincome,excellentstaffstructureandstrongabilitytoexpandits business.Anddisadvantagesandthreatensincludeeasilyaffectedbygovernmentpolicies, l

5、ackofpipenetworkoperationfunds,highcostofsludgedisposalandlowrunningrateof enterprisecapital.Therefore,NMSCshouldadoptthediversifiedstrategyandtheintegrationstrategy. Basedonitsmajorbusiness,theitemssuchaswaterreuse,waterqualitymonitoringand pipedredgingmonitoringshouldbedeveloped.NMSC’sbusinesssh

6、ouldbegradually expandedtorelativesurroundingfieldsthroughscientificrenovationandstafftraining. Secondly,NMSCshouldextenditsscalebyincorporateorpurchasingthesewage enterprisesofadjacentcitiesandimplementtheintegrationstrategydependsonitsexisting sewagemanagementteam.Toensuretheimplementationofthes

7、estrategies,NMSCwould furtheracceleratethestepsofHRreform,optimizethetalentstructurelevels,improve enterprisescientificrenovationabilities,increaseproductivitylevelandpromotethe enterprisereputationbygeneralpropa