清伍科技皮革人才网营销策略分析

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1、-------华侨大学硕士学位论文implementationofthemarketingstrategy,somesuggestionsisputforward:enhancethecorecompetitiveness,improvetheleathertalentnetworkpopularizationsystem,improvingthesalesprofitdistributionsystem,improveenterprisecustomermanagementsystem,asoundsystemofcustomerexperie

2、nce,timelylauncheffectivesecuritymeasuressuchassalespromotionpolicy.Thisstudyhasimportantsignificancetothefurtherdevelopmentofpigerencai.com,andalsoprovidesacertainreferencetothedevelopmentofleatherindustrytalentrecruitmentwebsite.KeyWords：TsingwuTechnology;LeathertalentWebsi

3、te;MarketingStrategy;SWOTAnalysisIV-----------万方数据-----------目录目录摘要............................................................IAbstract.........................................................III目录...............................................................V第1章绪论.........

4、..............................................11.1研究背景...................................................11.2研究目标和意义.............................................21.2.1研究目标.............................................21.2.2研究意义.............................................31.3研

5、究方法及基本思路.........................................41.3.1研究方法.............................................41.3.2研究基本思路.........................................41.4研究理论基础...............................................51.4.1PEST宏观环境分析.....................................51.4.2波特五

6、力模型理论.....................................61.4.3SWOT分析理论.........................................61.4.4STP营销理论..........................................61.4.54P营销理论...........................................71.5本文的创新之处.............................................7第2章皮革行业人才网发展

7、及现状分析...............................82.1行业招聘网站的兴起.........................................82.3皮革行业人才网的现状......................................102.3皮革行业人才网的问题......................................112.4清伍科技皮革人才网概况....................................12第3章清伍科技皮革人才网营销环境分析.........

8、...................143.1宏观环境分析......................................