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1、ABSTRACTWiththerapiddevelopmentofChina'srealestateindustry,competitioninthemarketofrealestateenterprisesarefacingincreasinglyfierce,butwiththestatehasintroducedavarietyofmacro-controlpolicies,China'srealestatemarkethasbeenthetransitionfromaseller'stoabuyer'smarket,c
2、reatingdifferentneedsofdifferentmarket,moreandmoredifficulttograsptheneedsofcustomers,productsandmarketingstrategiessimilarseriouscompetitionbetweenindustriesarealsoincreasinglyintense.Inordertomaketheirownbusinessinthemarketplace,developershaverealizedtheimportance
3、ofrealestatemarketingstrategy.Realestatecompaniesinordertoobtainsignificantprofitsquicklyrecoverthecapital,itisnecessarytoincreasethesaleseffectoftheproduct,soyouneedtothinkabouttheirowncompetitiveadvantageandhowtodevelopmarketingstrategies.Inrecentyears,thedevelopm
4、entoftourisminourcountryiscontinuingtoheatup,sothattourism,realestateandrapiddevelopmentofthisnewrealestateproducts,butalsointhedevelopmentprocesstherearemanyissuesworthyoffurtherstudy.ThemostimportantpointselementsKaisa•EastRiverWearwithtourism,realestaterealestate
5、projects,theresearchprojectmarketingstrategytohelpacceleratesalesplayedapositiverole,andhasanimportantlocalrealestateandhowtobetterdeveloptourismrealestatepracticalsignificance.Inthispaper,Kaisa•Dongdaiherealestateprojectsexample,Kaisa•Dongdaihereal
estateprojectsSW
6、OTanalysistoolsformarketingstrategychosendepthanalysisof
internalandexternalenvironment,toexplorestrategicoptionsKaisa•Dongdaiherealestate
projectsmarketingandpositioning,marketingstrategydrawnKaisa•Dongdaiherealestate
projectsTherearefourmaincontents,namelytheimple
7、mentationofmarketpenetration
strategies,marketdifferentiationstrategy,marketdevelopmentstrategyandmarketexit
strategy.AnalysistofurtherclarifytheuseofSTPKaisa•Dongdaiherealestateprojects
marketsegmentation,targetmarketandmarketpositioning.ByKaisa•Dongdaihereal
estat
8、eprojectsmarketingorganizationtobuildandanalyzethespecificimplementation
process,theuseofquestionnaires,etc.,theactualimplementationofthep
