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1、-ANANALYSISOFTHEDEVELOPMENTSTRATEGYOFJOCOMPANYABSTRACTJialianOpticalLtd(knowsasJOasfollows)foundedin2008,asoneoflensmanufacturerinchina.JOisprofessionalinproducingCR-39lens,Polycarbonatelens,PMMAlens.Alongwiththedevelopmentofthecompetitionofinternationalizethemarket,itism
2、ostimportantproblemthatJOshouldcatchtheopportunity,optimizetheresourcesandshunthreatsbyapplyingappropriatestrategiestothestabledevelopmentoftheenterprise.TheMBAstrategicmanagementtheoryandmethodshadbeenusedtoanalyzeJO’sexternalenvironmentandinternalresourcesinthispaper.Th
3、entheSWOTanalysiswasappliedindecidingJO’sstrategicdirection.Thestrategyimplementationsuggestionareputforwardinfinancial,humanresources,R&Dandproductionoperations.Thefullprocessisasfollows:Chapter1:thepurpose,theselectedtopicbackgroundandtheresearchscopeofthispaper.Chapter
4、2:thestrategictheoryislaidforlateranalysis.---万方数据---Chapter3:PESTanalysiswasusedtoanalyzetheeconomicsituation.Thenpotterfivemodelanalysiswasusedinstudyingthetrendandcompetitioninopticalglassindustry.Chapter4:thefirstopticalanalysisplusthecompanydevelopmentpresentsituatio
5、n,andthen,theJO'sinternalsituation,mainproductsandmarketconditionswereanalyzed,andthenpointsoutthemainproblemsoftheenterprise.Chapter5:theSWOTanalysismethodisusedtosummarizethepreviousanalysisofexternalenvironmentandinternalenvironment,andpointsoutthatJO'sstrengthsandweak
6、nesses,opportunitiesandthreats,andthatthedevelopmentofthecompanyvisionandgoals,andchoosesuitabledevelopmentstrategy,formulatestrategicobjectives.Chapter6:,accordingtoastrategyhasbeenformulatedinthispaper,thespecificimplementationstrategyofenterprisedevelopmentstrategy.Cha
7、pter7:thefulltextsummary,theconclusionKEYWORD:Glasslens,developmentstrategy---万方数据---目录第1章绪论„„„„„„„„„„„„„„„„„„„„„„„„„„„„„„„„„11.1选题背景„„„„„„„„„„„„„„„„„„„„„„„„„„„„„„„„„11.2研究的目的和范围„„„„„„„„„„„„„„„„„„„„„„„„„„„„„11.2.1本论文研究的范围„„„„„„„„„„„„„„„„„„„„„„„„„„„„21.2.2本论文研究的目的„„„„„„„„„
8、„„„„„„„„„„„„„„„„„„„21.3论文的框架„„„„„„„„„„„„„„„„„„„„„„„„„„„„„„„„21.3.1论文基本结构„„„„„„„„„„„„„„„„„„„„„„„„
