火吧餐饮娱乐有限公司创业计划书21修改(1)

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1、火吧餐饮娱乐有限公司创业计划书授课学期2013学年至2014学年第二学期学院经济管理学院专业会计交稿日期2013.5.31成绩阅读教师签名日期目录一、概述·············································1二、调查问卷分析·····································1（一）消费者调查问卷分析····························1（二）潜在消费者····································5（三）竞争者调查·············

2、·······················5三、创业SWOT分析··································6-5-一、盈利模式·········································7（一）火吧盈利模式图································7（二）火吧赢利点分析································7二、投资分析·········································8（一）投资来源···············

3、·······················8（二）前期投入报表··································9（三）产品定价表···································10-5-（四）收入预算报表·································10（五）收回成本预算以及盈利表·······················11（六）预计盈利·····································11一、市场营销·························

4、···············11（一）营销战略·····································11（二）营销策略·····································12二、创业团队与组织管理······························15-5-（一）机构设置·····································15（二）企业文化·····································17八、风险控制·······················

5、·················18（一）内在风险·····································18（二）外部风险·····································18（三）解决方案·····································19（四）风险资本的退出·······························19-5-附件附件一：消费者调查问卷··························20-5--5-一、概述桂林是世界著名的风景游览城市和历史文化名城，

6、享有山水甲天下之美誉。桂林市城市居民众多，并且游客众多。而火吧，将以一个在桂林从未出现过的独特经营模式,吸引众多的大学生、高中生以及喜欢尝试新事物的年轻工薪阶层。火吧以经营特色KTV、超市、小火锅、韩式烧烤、酒吧吧台五位一体的时尚餐饮店，吃喝玩乐一站式服务，让顾客享受最便捷、最全面的娱乐体验。公司以“传承文化精髓，发扬融会创新精神，引进现代保健餐饮新潮流”为宗旨，以“精中求新，新中求精”的经营理念以及多点盈利模式达成“成为现代餐饮业的领头羊”的目标。火吧有着一套完整的管理体系、合作的团队、优秀的骨干，我们设有餐饮部、娱乐部、保安部、工程维修部、食

7、品采购部。层次分明的组织机构及严谨的管理制度，逐渐开创自己的理论架构和知识体系，建立自身文化内涵，让公司平稳有秩序的运行。详细分析公司的优势、劣势及机会、威胁，制定可行的应对方案，突出品牌优势。精确的财务分析预计在第三年之后开始盈利。以多种形式的广告宣传方式，迅速在消费者心中提升知名度。专业化的高质量的服务，以会员制、电子商务、优惠券等多种促销方式，逐步扩大市场份额。让“能唱歌的火锅烧烤店”深入人心，丰富桂林市民的娱乐休闲生活，为广大爱好唱歌的年轻人提供一个环境优良、价格合理、服务周全的娱乐生活场所和提供一个聚会餐饮娱乐的很好的选择。打造成为桂林

8、市餐饮、娱乐的一流品牌。二、调查问卷分析（一）消费者调查问卷分析1.调查对象：年轻工薪阶级、大学生、高中生等2.消费者每月娱乐经费调查表