体验商务英语综合教学课件unit4答案~

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1、-Unit4AdvertisingPartIBusinessVocabularyDirections:Thereare20incompletesentencesinthispart.ForeachsentencetherearefourchoicesmarkedA,B,CandD.ChoosetheONEthatbestcompletesthesentence.ThenmarkthecorrespondingletterontheAnswerSheetwithasinglelinethroughthecenter.Thisparttotals2

2、0points,onepointforeachsentence.C1Outdooradvertisingisoneofthefastestgrowing_______________inthemarket.AmarketsBsectionsCsegmentsDsectorsD2Theworldofoutdooradvertisingbillboards,transportand‘streetfurniture’is______about$18billionayear,just6%ofalltheworld’sspendingonadvertis

3、ing.AworthwhileBworthyCvaluedDworthC3ThesoaringcostsofTVare______________clientstoconsideralternatives.AmakingBdrivingCpromptingDlettingA4BMWrana‘teasers’campaigninBritainonbusshelters.AexclusivelyBlargelyCgreatlyDinclusivelyC5Placinganadonabusshelterfortwoweeks_____________

4、___atabout£90.AworksonBworksawayCworksoutDcalculatesD6Wearefacinga________________withourmarketshare.Whatarewegoingtodoaboutit?ApromotionBsaleCorderDcrisisA7Focus,alargeadvertisingagencybasedinParis,hasareputationforcreatingimaginativeand____________campaigns.AeffectiveBeffi

5、cientCeffectDefficaciousC8Focusnowneedsto________________potentialclientsthatitstillhasplentyofcreativeideastooffer.AensureBassureCconvinceDpersuadeB9Focushasbeenaskedto_________________ideasforadvertisingcampaignstomanagementsofthecompaniesconcerned.AofferBpresentCsupplyDfu

6、rnish-D10Thelittlevillagewherehelivedwouldbeapopulartourist________________.AplaceBsiteCvisitDresortB11Thankyoufortheaboveorder______________ourbicycles.AofBforCbyDagainstC12ItisstipulatedinourSalesConfirmationNo.2007021____________the5,000bicyclesyouorderedaretobeshippedint

7、woequallotsinMarchandApril2007.AwhichBwhereCthatDwhatA13Yourequestedthat80%ofthebicycles____________inMarchandthebalanceinApril.AbeshippedBshippedCtoshipDhavebeenshippedC14Althoughwehavethequantity______________stock,itistoolateforustoship80%ofyourorderinMarch.AfromBforCinDa

8、tD15Wehavereceivedyourletterof28March,___________ustomodifythepreviousarran