外文翻译--通过政府角色转变加快中国旅游营销的电子商务化

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1、河北科技师范学院本科毕业设计外文翻译ExpeditingChineseTourismMarketinginElectronicBusinessbyTransformingGovernmentalRoles院（系、部）名称：工商管理学院专业名称：信息管理与信息系统学生姓名：马建彪学生学号：0811080213指导教师：刘淑霞2012年5月18日河北科技师范学院教务处制ExpeditingChineseTourismMarketinginElectronicBusinessbyTransformingGov

2、ernmentalRolesAbstract:Inlessthan20years,thetourismhasbecomeChineseneweconomicgrowthpoint,whichpowerfullypromotedChineseeconomicboomandsocialdevelopment．Chinaisgainingimportanceintheinternationaltourismmarketforitshistoricalandculturalattractivenessasade

3、stination．However,asanextremelypromisingserviceindustry,Chinesetourismisconfrontedwithmanydifficultproblems．Thegovernmentisoneofthemainbodieswhichinvolvedinthetourism．ThisstudyshedsmorelightonthegovernmentalrolesintourismmarketingbasedonE-business．Firstl

4、y,thepaperanalysesthecharacteristicsoftourisminChinaandtheexistingproblems．Secondly,weassessthelevelofcurrenttourismmarketinganddiscusstheprincipalbarriersofimplementationofE-businessfromanorganizationalandtechnicalpointofviewrespectively．Thenweexploredt

5、hegovernmentalrolesinelectronicbusiness．Atlast,conclusionsaredrawn．Keywords:E-Business,Tourismmarketing,Governmentalroles,PublicAdministration1IntroductionWiththeexplosivegrowthoftheInternetandInternetapplications,theWorldWideWebhascapturedthepositiontob

6、ethemajorenablerofbuildingglobalinformationcenter．Forthetourism,thereisnosurprisethatInternethasbecomeanewmediatodeliverfirsthandinformationaboutservicesorproductstothecustomersaroundtheworld.ThedevelopmentofelectronicBusiness(E-Business)hasledtogreatcha

7、ngesinthetourismaroundtheworld.Inlessthan20years,thetourismhasbecomeChineseneweconomygrowthpoint,whichpowerfullypromotedChineseeconomicboomandsocialdevelopment．TheChinesetourismhasinvestedlargeamountsofmoneyoverlastfewyearsinthedevelopmentofwhatisknownas

8、the‘GoldenTourismProject．’Chine,asafast-growingdevelopingcountryinAsia．isgainingimportanceintheinternationaltourismmarketforitshistoricalandculturalattract-tivenessasadestination．Shehasbecomeoneoftheworld’smostpopulartouri