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ID:23107458
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页数:15页
时间:2018-11-04
《外文翻译--通过政府角色转变加快中国旅游营销的电子商务化》由会员上传分享,免费在线阅读,更多相关内容在应用文档-天天文库。
1、河北科技师范学院本科毕业设计外文翻译ExpeditingChineseTourismMarketinginElectronicBusinessbyTransformingGovernmentalRoles院(系、部)名称:工商管理学院专业名称:信息管理与信息系统学生姓名:马建彪学生学号:0811080213指导教师:刘淑霞2012年5月18日河北科技师范学院教务处制ExpeditingChineseTourismMarketinginElectronicBusinessbyTransformingGovernmentalRolesAbstract
2、:Inlessthan20years,thetourismhasbecomeChineseneweconomicgrowthpoint,whichpowerfullypromotedChineseeconomicboomandsocialdevelopment.Chinaisgainingimportanceintheinternationaltourismmarketforitshistoricalandculturalattractivenessasadestination.However,asanextremelypromisingserv
3、iceindustry,Chinesetourismisconfrontedwithmanydifficultproblems.Thegovernmentisoneofthemainbodieswhichinvolvedinthetourism.ThisstudyshedsmorelightonthegovernmentalrolesintourismmarketingbasedonE-business.Firstly,thepaperanalysesthecharacteristicsoftourisminChinaandtheexisting
4、problems.Secondly,weassessthelevelofcurrenttourismmarketinganddiscusstheprincipalbarriersofimplementationofE-businessfromanorganizationalandtechnicalpointofviewrespectively.Thenweexploredthegovernmentalrolesinelectronicbusiness.Atlast,conclusionsaredrawn.Keywords:E-Business,T
5、ourismmarketing,Governmentalroles,PublicAdministration1IntroductionWiththeexplosivegrowthoftheInternetandInternetapplications,theWorldWideWebhascapturedthepositiontobethemajorenablerofbuildingglobalinformationcenter.Forthetourism,thereisnosurprisethatInternethasbecomeanewmedi
6、atodeliverfirsthandinformationaboutservicesorproductstothecustomersaroundtheworld.ThedevelopmentofelectronicBusiness(E-Business)hasledtogreatchangesinthetourismaroundtheworld.Inlessthan20years,thetourismhasbecomeChineseneweconomygrowthpoint,whichpowerfullypromotedChineseecono
7、micboomandsocialdevelopment.TheChinesetourismhasinvestedlargeamountsofmoneyoverlastfewyearsinthedevelopmentofwhatisknownasthe‘GoldenTourismProject.’Chine,asafast-growingdevelopingcountryinAsia.isgainingimportanceintheinternationaltourismmarketforitshistoricalandculturalattrac
8、t-tivenessasadestination.Shehasbecomeoneoftheworld’smostpopulartouri
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