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ID:253405
大小:67.00 KB
页数:9页
时间:2017-07-14
《Advertisement design effect on consumers广告英语论文》由会员上传分享,免费在线阅读,更多相关内容在学术论文-天天文库。
1、AdvertisementdesigneffectonconsumersCONTENTSIIntroduction1IIAdvertisingstrategyofappealingandattention1IIIBrandDesign2IVAdvertisementdesigneffectonconsumer——Coca-ColainChina2Conclusion4References5Acknowledgements6摘要任何心理活动都有其发生、发展的过程。消费者对广告接受的心理活动也有其发生、发展的过程。要实施广告的设计战
2、略,必须了解广告设计作用于消费者的心理机制。要了解广告的设计如何对消费者生影响,就要先从消费者的角度入手,研究消费者对产品的态度是如何形成和改变的,消费者的不同个性和自我概念是如何影响其消费心理和行为的,以及消费者在购买商品时的决策过程等。根据这些信息有针对性地实施广告设计战略,才能赢根本的胜利。关键字:广告设计,消费者,影响,消费心理与行为AbstractAnyconsumeractivityhasitsplace,thedevelopmentprocess.Consumeracceptanceofthepsychologyo
3、fadvertisingdesignalsohasitsplace.Developmentprocess.Designstrategytoimplementthead,youmustunderstandtheroleofadvertisingintheconsumer'spsychologicalmechanism.Tounderstandhowtheadisdesignedtohaveanimpactonconsumers,weshouldstartwiththeconsumer'spointofstartingtostudy
4、theattitudeoftheconsumerhowtheproductformationandchange,consumerself-conceptisadifferentpersonalityandhowitaffectstheirconsumptionPsychologyandbehavior.Whenconsumerspurchaseproductsandaffectbyproductadvertisingdesign.Accordingtotheinformationtoimplementtargetedadvert
5、isingdesignstrategytowintheessentialvictory.Keywords:advertisingdesign,consumer,impact,consumptionpsychologyandbehaviorIIntroductionAdvertisingdesigninmodernsociallife,playsaveryimportantrole.Ithaslongtranscendeditsadvertisedfunctionandcommunicateinformation,moreofac
6、ulturalheritagehasbeengivenapeoplecarrierofmeaning.Modernsociety,morecolorfuladvertisingdesignedtoshowthehumanspiritwiththeirsocialroles.Inrecentyearstherehavebeensomepersonalizedadvertisingmedia,suchashairadvertising,behavioraladvertising,theyappearinpeople'seyes,as
7、iftheperson'sface,withpeopleontheTV,lookingforwardtotheprocessoftransmittinginformation,withpeoplethinkingcommunicationandresonance.Thisbookmainlystartfromthebriefhistoryofadvertisinginordertoallowlearnerstodeeplyunderstandtheevolutionofadvertisinganditsrelationshipw
8、iththecurrentsocialdevelopment,andadvertisingdesignintoday'spositioninthesocialandeconomiclife.IIAdvertisingstrategyofappealinganda
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