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1、INTRODUCTIONOFMERCEDES-BENZ英文112班张保征Mercedes-BenzMercedes-BenzisaGermanbrandnameofautomobiles,buses,coaches,andtrucksownedbyDaimlerChrysler,previouslyDaimler-Benz(1926–1998).Mercedes-Benzautomobileshaveintroduced—bothinthepastandpresent—themajorityoftechnologicalandsafetyfeatures
2、commoninmodernvehicles.Establishedin1871,Benz&Cie.wasthemostimportantofseveralcompaniesfoundedbyKarlBenz.TheBenzpatentmotorwagonwasaheadofitstimes;by1886,Benzhadthefirstfour-strokeengine.KarlBenziscreditedastheinventorofthefirst"true"automobilesinceDaimler'svehiclewasahorsecarriag
3、eadaptedwithanengine,whereasthe1886Benzautomobilehadachassisdesignedfromscratch.OriginoflogoandbrandDaimlerMotorenGesellschaft-(DMG)wasfoundedbyGottliebDaimlerandhispartnerWilhelmMaybachin1890.Daimlerdiedin1900andMaybachleftDMGin1907.Bythen,Benz&Cie.andDMGwererivals.In1924,owingto
4、economicnecessityafterWorldWarI,theyenteredintoan"AgreementofMutualInterest"validuntiltheyear2000.Thisinitialagreementstillallowedeachcompanytomanufactureandselltheirproductsundertheiroriginalbrandnames.AftertheofficialmergerinJune28,1926,thefirmbecameknownasDaimler-Benz.Thehyphen
5、atedbrandnameMercedes-Benzwasestablishedafterthatmerger.ThebrandnameDaimlerhadbeenlicensedforuseonotherautomobilesinFranceandtheUnitedKingdom,andwasthereforenotavailabletoDaimler-Benz.Instead,thenameofitsseminalMercedesmodeldesignedbyMaybachovertwentyyearsbeforewaschosenfortheDMGp
6、ortionofthenewbrand.("Mercedes"hadbeenpaintedonaDMGvehicleusedinracesbyamaninhonorofhisdaughter,andbecametheformalnameofaDMGmodelin1902,seebelow.)Thus,Mercedes-Benzbecamethebrandnameappliedtothemodelsofoneofthenewfirm.BecauseofitseponymoustietoKarlBenzandhisearlyvehicles,Mercedes-
7、Benzisalsothenameoftheworld'soldestcontinuouslyproducedautomobileline.Aspartofthe1926merger,anewlogowascreatedthatwouldincludeasymbolforeachandintegratethenamesofthetwoformercompanies.Athree-pointedstarhadbeendesignedbyGottliebDaimler,toshowtheabilityofhismotorsforland,air,andseau
8、se.ThisstarfirstappearedonaDMGmod