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1、INTRODUCTIONOFMERCEDES-BENZ英文112班张保征Mercedes-BenzMercedes-BenzisaGermanbrandnameofautomobiles,buses,coaches,andtrucksownedbyDaimlerChrysler,previouslyDaimler-Benz(1926–1998).Mercedes-Benzautomobileshaveintroduced—bothinthepastandpresent—themajorityoftechnologicalandsafetyfeaturescommoninm
2、odernvehicles.Establishedin1871,Benz&Cie.wasthemostimportantofseveralcompaniesfoundedbyKarlBenz.TheBenzpatentmotorwagonwasaheadofitstimes;by1886,Benzhadthefirstfour-strokeengine.KarlBenziscreditedastheinventorofthefirst"true"automobilesinceDaimler'svehiclewasahorsecarriageadaptedwithanengi
3、ne,whereasthe1886Benzautomobilehadachassisdesignedfromscratch.OriginoflogoandbrandDaimlerMotorenGesellschaft-(DMG)wasfoundedbyGottliebDaimlerandhispartnerWilhelmMaybachin1890.Daimlerdiedin1900andMaybachleftDMGin1907.Bythen,Benz&Cie.andDMGwererivals.In1924,owingtoeconomicnecessityafterWorld
4、WarI,theyenteredintoan"AgreementofMutualInterest"validuntiltheyear2000.Thisinitialagreementstillallowedeachcompanytomanufactureandselltheirproductsundertheiroriginalbrandnames.AftertheofficialmergerinJune28,1926,thefirmbecameknownasDaimler-Benz.ThehyphenatedbrandnameMercedes-Benzwasestabli
5、shedafterthatmerger.ThebrandnameDaimlerhadbeenlicensedforuseonotherautomobilesinFranceandtheUnitedKingdom,andwasthereforenotavailabletoDaimler-Benz.Instead,thenameofitsseminalMercedesmodeldesignedbyMaybachovertwentyyearsbeforewaschosenfortheDMGportionofthenewbrand.("Mercedes"hadbeenpainted
6、onaDMGvehicleusedinracesbyamaninhonorofhisdaughter,andbecametheformalnameofaDMGmodelin1902,seebelow.)Thus,Mercedes-Benzbecamethebrandnameappliedtothemodelsofoneofthenewfirm.BecauseofitseponymoustietoKarlBenzandhisearlyvehicles,Mercedes-Benzisalsothenameoftheworld'soldestcontinuouslyproduce
7、dautomobileline.Aspartofthe1926merger,anewlogowascreatedthatwouldincludeasymbolforeachandintegratethenamesofthetwoformercompanies.Athree-pointedstarhadbeendesignedbyGottliebDaimler,toshowtheabilityofhismotorsforland,air,andseause.ThisstarfirstappearedonaDMGmod