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商务策划书写作格式范例4.MarketingStrategy:4.1PricePalacerestaurantaimedattheUnitedStateswhite-collarworkerssothepricewillatthemarketbutatthebeginninginordertoentertheChineserestaurantmarketrapidlyitwillbeapenetrationprice.4.2PromotionPalacerestaurantwillhaveadvertisingcampaign.Wewilladvertiseinnewspapers,magazinesandontelevision,websites.Therestaurantwillhaveasalespromotionlikeinthefirstopenweekeverycustomerwillhavea20%discount.Trytogainfavorablepublicityandminimizenegativepublicityfortherestaurant.4.3DistributionPalacerestaurantsellorganicfooddishessoitneedtobuyorganicfoodfromsomefarmnearSanFranciscotodecreasethephysicaldistributionfee.Besides,therestaurantwillfindafixedandlastingcooperationtothefarmers.Thus,farmersmaygiveadiscounttotherestaurantwhichalsocancutthecost.4.4Product/ServiceWearereadyforoperationofupscalerestaurants,soweneedtohavesomeAmericanculturaltraits,suchasfocusontheserviceandenvironmentaswellasonthefoodforsomeimprovementetc..Palacerestaurantsellorganicfooddishes,althoughorganicfoodisexpensivebutqualityisguaranteedandorganicfooddishesaregoodforpeople’shealth.ThisrestaurantlookslikethesummerpalaceinBeijingwhichwillprovideanelegantanduniqueenvironmentandattentiveservice.8 5.OperationalIssues:PalacerestaurantisatraditionalChinesedietculturerestaurant,locatedinSanFrancisco’sChinaTown.Tourism,thecity'slargestprivate-sectoremployer,isthebackboneoftheSanFranciscoeconomy. ThusIthinkthelocationwillbringlotsofbenefits.Notonlylocalpeoplewillcometotherestaurant,butalsosomepeoplewhoaretravelandChinaTownisoneofthetouristspot.ThisrestaurantlookslikethesummerpalaceinBeijingwhichwillprovideanelegantanduniqueenvironmentandattentiveservice.InthisrestaurantcustomerscanenjoyavarietyofChinesefoodwithdifferentbutfantasticandmouthwateringflavor.Thefarmerswillsupplytheorganicmaterialwhichisfreshandhealth.Wealsowillpayattentiontohygienestandards. Forexample,theU.S.FoodandDrugAdministrationwillbesenttothecentralkitchenmanagementsupervision. Onceinanon-refrigeratedfoodstatus4hoursshouldbedrained,packagingandtransportlinkscannotbeerrors. 6.HumanResourcesRequirement:Advertisedfor3cooks,5waters,1cashier.Makeaninterviewwiththeapplicants.ThecookcanmaketraditionalChinesefood.ButitalsowelcomeifhecancreatesomedisheswithAmericantastewhichwilladoredbyAmerican.Thewatersneedtoprovidecomprehensive, fast, accurate service.Besidestheyalsoneedtoweartraditionalcostumeandwearsmileontheirfaces.ThecashierneedstoFamiliarwiththecashregisteroperationsandproficientin thecheckout equipmentoperatingskills.Thestaffmayalsohavesometraininganddevelopmentlessonssothattheycanperformancebetterandhavehighturnovers.Iftheprofitoftherestaurantisgood,theywillhavebonusesandhigherwages.7.FinancialProjections:Theopeningexpensesmay300000dollar.Wecanapplyforloansfrombanks.7.1IncomestatementAsaminimum,thestatementofcomprehensiveincomeshallinclude8 lineitemsthatpresentthefollowingamountsfortheperiod:7.1.1revenue;7.1.2financecosts;7.1.3shareoftheprofitorlossofassociatesandjointventuresaccountedforusingtheequitymethod;7.1.4taxexpense;*7.1.5asingleamountcomprisingthetotalof:7.1.6thepost-taxprofitorlossofdiscontinuedoperationsand(ii)thepost-taxgainorlossrecognizedonthemeasurementtofairvaluelesscoststoselloronthedisposaloftheassetsordisposalgroup(s)constitutingthediscontinuedoperation;7.1.7profitorloss;7.1.8eachcomponentofothercomprehensiveincomeclassifiedbynature;7.1.9shareoftheothercomprehensiveincomeofassociatesandjointventuresaccountedforusingtheequitymethod;7.1.10totalcomprehensiveincome7.2Balancesheet7.3Statementofcashflows.Cashinflows:restaurantincomeCashoutflows:salary,theprocurementofgoods,utilitybills,rent…..8.Summary8 Acknowledgements致谢词单独成页，是论文作者本人对其论文（设计）指导老师及其他有关人员表示感谢的文字。此处所提供的内容形式仅供参考，不应照抄。Firstandforemost,Iwouldliketoexpressmyheartfeltgratitudetomysupervisor,ProfessorX,bothforhisintellectualguidanceandforhiswarmandconstantencouragementduringtheprocessofwritingthisthesis.Withpatienceandprudence,helaboredthroughdraftsofthisthesisandpointedoutdefectsinmytheorizing.Therefore,Ioweallthemeritsinthisthesis,ifany,tohim,thoughIamfullyawarethatthethesismightstillcontainsomemistakes,forwhichIbearthewholeresponsibility.IamalsoverygratefulfortheopportunitytostudyclassundermyAmericanteacherKatieHowardandProf.So-and-so,teacherofMethodology.Meanwhile,IwanttothanktheCollegeLibraryfromwhichIgotenoughusefulinformation,withthehelpofwhichIfinishedmypaper.Lastbutnottheleast,bigthanksgotoallmyclassmateswhogavemelotsofhelpfulsuggestionsineventuallyfinishingthisthesis.致谢内容，TimesNewRoman小四号字体，首页缩进2字符（或4个英文字母），1.5倍行距。8 Bibliography参考文献部分单独成页，TimesNewRoman四号字体加粗居中。Gundykunst,W.&Kin,Y.CommunicatingwithStrangers—AnApproachtoInterculturalCommunication[M].NewYork:TheMcGraw-HillCompanies,1997.Hornby,A.S.&Cowie,A.P.OxfordAdvancedLearner’sDictionaryofCurrentEnglish(FourthEdition1989)[M].Beijing:TheCommercialPress/OxfordUniversityPress,1997.Lightbown,P.GreatExpectations:Second-LanguageAcquisitionResearchandClassroomTeaching[J].AppliedLinguistics,1985,(6).Newmark,P.ATextbookofTranslation(I)[M].London:PrenticeHall(UK)Ltd.,1988.邓炎昌，刘润清．语言与文化[M]．北京：外语教学与研究出版社，1989．冯庆华．实用翻译教程[M]．上海：上海外语教育出版社，1997．黄海翔．小议成语汉译英的形象处理[J]．大学英语，1999（1）．贾玉新．跨文化交际学[M]．上海：上海外语教育出版社，1997．宋志平．语用翻译与习语误译分析[J]．外语与外语教学，1998（7）参考文献内容TimesNewRoman小四号，每一篇文献除首行顶格外，其他行均缩2字符（4个英文字母，1.5倍行距。具体格式要求见下说明）．参考文献的格式说明：1.英文文献在前，中文文献在后，均按照字母顺序排列，不加序号。2.参考文献的基本格式为：作者姓名．书名．出版地：出版社，出版年．3.中英文参考文献类型以单字母标识（外加方括号）。专著为M,论文集为C,论文集中析出文献为A,报纸文章为N,期刊文章为J,学位文章为D,研究报告为R,标识不明文献为Z.4.英文参考文献格式：①一人撰写的著作：作家的姓在前，名在后Swell,Arthur.KatherineMansfield-ACriticalEssay[C].NewZealand:UnicornPress,8 1936.②两人撰写的著作：其中第二位作家姓名不用颠倒，即第二位作家的名在前，姓在后Leech,G.andM.Short.StyleinFiction:ALinguisticIntroductiontoEnglishFictionalProseForeignLanguage[M].Beijing:ForeignLanguageTeachingandResearchPress,2001.③三人及以上撰写的著作：只需写出第一位作家姓名，其余用etal.表示Chiu,Amanetal.DictionaryofContemporaryEnglish[Z],2nded.Shanghai:TheCommercialPress,1998.④选集：主编用ed.表示Warnar,Alan,ed.AdvancedEnglish[Z].Shanghai:FudanUniversityPress.2002.⑤译著：翻译用Trans.表示Flaubert,Gudtave.MadameBovary[Z].Trans.GerardHopkins.NewYork:DellPublishingCompany,Inc.,1959.⑥多人合著选集中的一篇文章Halliday,Michael.LinguisticFunctionandLiteraryStyle:anInquiryintotheLanguageofWilliamGolding’sTheInheritors[A],S.Chatman,ed.LiteraryStyle:ASymposium[C].Oxford:OxfordUniversityPress,1971.⑦作家论文集中的一篇论文Woolf,Virginia.ATerriblySensitiveMind[A],TheEssaysofVirginiaWoolf[C],Vol.4.London:TheHogarthPress,1994.⑧学术期刊中的论文Miller,HillisJ.andJinHuimin.ThePermanentRhetoricalReading[J].ForeignLiteratureReview,2001(1).⑨学位论文的基本格式：姓，名.论文题目.学位授予单位，授予年份.Femandes,NadineTherese.Race,Romance,andRevolution:TheCulturalPolicticsofInterracialEncountersinCuba[D].Universityof8 California,Berkeley,1996.⑩网上论文:Cotter,Sean.TheTranslators’Humiliation:Venuti,Schleiermacher,andLucianBlaga.1Oct.2013..5.中文文献格式：①一人撰写的著作冯庆华．实用翻译教程[M]．上海：上海外语教育出版社，1997．②两人撰写的著作邓炎昌，刘润清．语言与文化[M]．北京：外语教学与研究出版社，1989．③译著、编著拉曼·塞尔顿编．文学批评理论[M]．刘象愚，陈永国等译．北京：北京大学出版社，2000.④著作中的论文翟世镜.弗吉尼亚·伍尔夫的小说理论[A].论小说与小说家[C].上海：上海译文出版社，1986.⑤期刊中的论文宋志平．语用翻译与习语误译分析[J]．外语与外语教学，1998（7）⑥学位论文洪希.教师职前教育课程设置中的中英比较[D]，西北师范大学，2009.⑦网络资源万明刚.教师教育课程体系研究──以师范大学教育学院教师教育课程体系建构为例.2013年9月17日.8 Appendix附录单独成页，TimesNewRoman四号加粗居中。附录后的内容，采取英文TimesNewRoman小四，1.5倍行距，中文宋体小四，1.5倍行距。………………..8
