商务策划方案写作格式范例.doc

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1、商务策划书写作格式范例4.MarketingStrategy:4.1PricePalacerestaurantaimedattheUnitedStateswhite-collarworkerssothepricewillatthemarketbutatthebeginninginordertoentertheChineserestaurantmarketrapidlyitwillbeapenetrationprice.4.2PromotionPalacerestaurantwillhaveadvertisingcampaign.Wewilladvertise

2、innewspapers,magazinesandontelevision,websites.Therestaurantwillhaveasalespromotionlikeinthefirstopenweekeverycustomerwillhavea20%discount.Trytogainfavorablepublicityandminimizenegativepublicityfortherestaurant.4.3DistributionPalacerestaurantsellorganicfooddishessoitneedtobuyorgani

3、cfoodfromsomefarmnearSanFranciscotodecreasethephysicaldistributionfee.Besides,therestaurantwillfindafixedandlastingcooperationtothefarmers.Thus,farmersmaygiveadiscounttotherestaurantwhichalsocancutthecost.4.4Product/ServiceWearereadyforoperationofupscalerestaurants,soweneedtohaveso

4、meAmericanculturaltraits,suchasfocusontheserviceandenvironmentaswellasonthefoodforsomeimprovementetc..Palacerestaurantsellorganicfooddishes,althoughorganicfoodisexpensivebutqualityisguaranteedandorganicfooddishesaregoodforpeople’shealth.ThisrestaurantlookslikethesummerpalaceinBeiji

5、ngwhichwillprovideanelegantanduniqueenvironmentandattentiveservice.85.OperationalIssues:PalacerestaurantisatraditionalChinesedietculturerestaurant,locatedinSanFrancisco’sChinaTown.Tourism,thecity'slargestprivate-sectoremployer,isthebackboneoftheSanFranciscoeconomy. ThusIthinktheloc

6、ationwillbringlotsofbenefits.Notonlylocalpeoplewillcometotherestaurant,butalsosomepeoplewhoaretravelandChinaTownisoneofthetouristspot.ThisrestaurantlookslikethesummerpalaceinBeijingwhichwillprovideanelegantanduniqueenvironmentandattentiveservice.Inthisrestaurantcustomerscanenjoyava

7、rietyofChinesefoodwithdifferentbutfantasticandmouthwateringflavor.Thefarmerswillsupplytheorganicmaterialwhichisfreshandhealth.Wealsowillpayattentiontohygienestandards. Forexample,theU.S.FoodandDrugAdministrationwillbesenttothecentralkitchenmanagementsupervision. Onceinanon-refriger

8、atedfoodstatus4hoursshould