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1、TheDepartmentCMKplaysakeyroleinunderstandingtheconsumersanddeveloping/evaluatingmarketingstrategy.,Withthestrategicthinkingandaseriesofadvancedmarketresearchtechniques,weworkastheinternalbusinessconsultation,collectingandanalyzingallkindsofinformationaboutconsumersandthem
2、arketinanaccurateandtimelyway,includingconsumerbehavior,consumptionpractice,purchasepsychology,attitudestowardsproducts,feedbacktoadvertising,andthetrendofdifferentcategoriesandbrandsinthemarket.Alltheseinformationisanalyzedinasystematicandobjectiveway,sothatwecanprovider
3、eliabledataandrecommendationstoimpactthecompany'sbusinessdecisionandevaluatetheeffectivenessofmarketingstrategy.EducationalRequirementsGraduateswithabachelor'sdegreeoramaster'sdegreeinanyfieldarequalifiedforapplication.Ifyourcoursesincludemarketing,mathematics,orstatistic
4、s,itwillbenefityourfuturework.However,itisnotamust.CareerDevelopmentStartingfromanAssociateManager,youwillberesponsibleforprojectsinacertainarea.Youwillhavetheopportunitytocooperatewithvariousbusinesspartnersallovertheworld.Withtheirsupportandhelp,youcanfullydevelopyourpo
5、tential.Asyourexperienceincreasesandyourtechnicalskillsimprove,youwillenlargeyourresponsibilitiessignificantly.Youwillbecomeresponsiblefortheresearchandanalysisofawholecategorythatmayincludeseveralbrandsorsub-categories.YoumaybecomeresponsibleforspecialtechnicalareaslikeM
6、arketMeasurements,VolumeForecasting,etc.,ortakechargeoforganizationactivitiessuchasrecruitingandtrainingforourdepartment.SuccessfulStoryNeverfeelboredatCMKEddieChien-AssociateDirector,Consumer&MarketKnowledgedepartment,GreaterChina(fromTaiwan)IhavebeenworkinginCMKfor13yea
7、rs.I'veneverforonedayfeltbored.Therearealwaysthingstolearnandtokeepupwiththefastchangingconsumers'andshoppers'behaviors,theevolutionofbusinessandthetechnicaldevelopmentofthemarketresearchindustry.Thereareseveralcriticalfactorstostillkeepmehere:One,it'sthenatureofjob.Itisc
8、hallengingmeintellectuallyallthetime.Italsooffersmeaverygoodwork-lifebalance.Anditmatchesmyinter
