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1、Gift-givingVaries AmongDifferentCulturesGiftgivingisabigpartofanyculture.NomatterinWesterncountriesorinEasterncountries,peopleallpayattentiontogiftgivingandgiftreceiving.Theyallbelieveetiquetterequiresreciprocityandexchangeofgiftscanleaveadeepimpressiononeachothera
2、ndrenewfriendship.Differencesofgift-givingandgift receivinginWesterncultureand Chineseculture!InChinaGIFTGIVINGAsforChinese,weoftenpayattentiontothegiftofusevaluebutnotthememorableorspecialmeaning.Therefore,Chineseusuallychoosesomethingexpensiveasagift.What’smoreth
3、emoreexpensivethegiftis,theclosertherelationshipbetweenthegiverandthereceiveris.Thegiftisofferedusingbothhandsandmustbegift-wrapped.InChineseNewYear,Moneywillbegiveninaredenvelope.Itisusuallyusinganevennumberofnewbills.TaboosinChinaDonotgiveclocksasgifts.Thewordfor
4、"clock"inChineseissimilartothewordfor"death."Itisimpolite.Colorssuchaswhite,blueorblackareassociatedwithfunerals.Donotwrapgiftsinthesecolors.Red,yellowandpinkareseenasjoyfulcolors,whicharemoreacceptableforgiftwrap.GIFTRECEIVINGChinesetraditiondictatesthatapersonsho
5、uldnotappeargreedy,sotherecipientwillrefusethepresentwhenthefirstoffer.Thegivershouldpolitelycontinuetoofferthegiftuntilltheoppositesideacceptit.Iftherecipientdidnotopenyourgift,itdoesnotmeanthatheorsheisnotinterestedinit.Wealwaysopenthegiftafterthegiverhasleft.Nom
6、atterwhetherwelikeitornot,wealwayssay"Ilikeitverymuch".Sharpobjectsarenotsuitablesuchasknives,letteropeners,orscissorswhichimplytheseveranceofarelationship.Donotbragaboutyourgiftinfrontoftherecipient.Westerncustomofgiftgiving西方送礼习俗AmericaSmallgiftssuchaspens,busine
7、ssdiaries,andmementos(纪念品)withcompanylogos（商标）areusuallysufficient.InAmerica,lavish（浪费的）,extravagantgiftsaredefinitelyout.Anappropriatealternativetoagiftistotakethedeservingpersontodinner,ortoanentertainmentorsportingevent.在美国，赠送贵重的礼物是行不通的，比较合适的礼物是带上你要感谢的朋友去赴宴或参加娱乐
8、体育活动。Whenvisitingthehome,itisnormallyappropriatetopresentagifttothehostess.Agiftcanbesomethingsmallbutelaborate（精心制作的）forapersonwithwhomyouareclo
