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1、项目DAKELESUNUNHNEOORG市场份额零售总额占有率17.5%17.3%11.0%34.3%8.3%11.6%销售数量占有率17.3%15.3%10.4%40.2%7.5%9.2%销售情况市场需求数量51,11745,23030,727186,90522,14927,099产品销售数量51,11745,23030,727118,67522,14927,099平均零售价格2,977.63,329.33,124.32,512.23,269.93,719.0平均出货价格2,189.82,385.22,289.11,586.52
2、,581.73,089.9零售总额(K￥)152,208150,58795,999298,13772,425100,781销售收入(K￥)111,935107,88370,338188,27757,18383,734生产库存产品生产数量56,04452,00052,000110,88360,00052,000产品库存数量12,71913,46229,065045,64324,901已销售产品成本27,30827,99918,20064,80913,41916,326库存维持费用(K￥)6215521,38802,1471,170库
3、存处理损失(K￥)0131000919营销前贡献(K￥)84,00679,20250,750123,46841,61765,319市场运作广告费用(K￥)8,0525,2925,3527,6446,1808,280广告研究支出(K￥)2,55080005,6303,5003,900销售组织费用(K￥)1,9801,9751,9801,9802,1902,120销售渠道支持(K￥)9308504004003071,010营销后贡献(K￥)70,49470,28543,018107,81429,44050,009其它市场调研费用(K￥
4、)1,0901,0908608609001,090新品研发成本(K￥)250250500250250250意外收入支出(K￥)000000净贡献(K￥)69,15468,94541,658106,70428,29048,669累积净贡献(K￥)141,659141,449114,163179,209100,795121,173投资回报率161.7%177.1%145.3%130.8%97.9%138.8%项目DAKELESUNUNHNEOORG市场份额零售总额占有率15.2%18.2%11.9%45.7%4.0%5.1%销售数量占
5、有率13.2%15.1%13.2%49.4%4.8%4.3%销售情况市场需求数量45,58852,34345,757261,95816,56914,833产品销售数量45,58852,34345,757170,98616,56914,833平均零售价格3,129.33,266.22,432.72,507.72,260.63,214.6平均出货价格2,312.32,067.62,075.91,583.71,841.22,673.6零售总额(K￥)142,660170,964111,312428,78737,45647,682销售收入
6、(K￥)105,415108,22394,987270,79330,50639,658生产库存产品生产数量72,00060,76952,000170,986140,00052,000产品库存数量39,13121,74835,3080123,44447,167已销售产品成本24,50830,78427,41785,3048,2887,971库存维持费用(K￥)1,7638041,47305,5112,111库存处理损失(K￥)016005,3651,751营销前贡献(K￥)79,14476,61966,098185,48911,34
7、227,825市场运作广告费用(K￥)7,2305,6525,40611,7484,0923,960广告研究支出(K￥)3,7508008205,6453,5003,900销售组织费用(K￥)1,9802,1302,0502,5752,0732,055销售渠道支持(K￥)9608650400212390营销后贡献(K￥)65,22467,17257,822165,1211,46617,520其它市场调研费用(K￥)6201,0901,0908600270新品研发成本(K￥)2004507121,18001,585意外收入支出(K￥
8、)000000净贡献(K￥)64,40465,63256,020163,0811,46615,665累积净贡献(K￥)206,062207,081170,182342,290102,260136,838投资回报率157.0%154.1%143.8%
