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1、CorporateandStakeholderRelationshipManagement:TheCaseofMcDonalds----国际商务管理论文-->ExecutivesummarycDonald’sareattemptingtosustaintheircorporateperformanceandleadershipbyimplementingapproachesarket,theemployees,stakeholdersandtheentireorgansiation.Thisreport,aimsondiscussinghoanagetheircorproateand
2、stakeholders;relatiionshipandhotocatertheneedsoftheirstakeholdersprovedcorporateperformance.Theaimofthecorporateandstakeholderrelationshipmanagementistosustainharmoniousrelationshipamonginternalandexternalmembersofthecorporationtoattaincorporateperformance.Accordingly,themajorissueforfastfoodch
3、ainisbeingcriticisedbyvariousstakeholdersforissueslikehealthissues,salaryorpensationlevelsandculturaldiversities.Inthisregard,McDonaldshadbeenselectedinthecasestudy,itisconsideredtobeaveryuniquepanyforvariousreasons.First,ent.Inaddition,efocusonmarketpoployees,itshoeissuesregardingtheemployeere
4、lationshiplevelsandfinally,thereasonsthattheprofitsakesarederivedfromaproductthatmayaffectthehealthoftheircustomers.Undeniably,fordifferentformsofbusiness,hopactontheirrelationsandinteractionsanagrmentinterest.Moreover,thispaperalsodiscussedhoanagementsignificantlyaffectscorporateperformanceoft
5、heorganisationorpany.ThispaperconcludesthattobeableforMcDonaldstoachievetheirorgansiationalobjectivesofbeingthemarketleaderandsustainscorporateperformance;thepanymustconsiderefficientstakeholdersandcorporaterelationshipmanagementapproachattheentirelevelofthepany本美国论文由美国.51lunmaryIntroductionOve
6、rvieanagementandcorporateperformanceConclusionsRemendationsReferencesDaft,R.(2003).Management.6thEd.Cincinnati,Ohio:ThomsonSouth-.A.(1996).TheImpactofHumanResourceManagementPracticesonPerceptionsofOrganisationalPerformance,AcademyofManagementJournal,39:949-69.Johnson,G,Scholes,K-->cDonald’sCorp
7、oration,AboutMcDonald's,VielPearce,J.A.Robinson,R.B.(2000).StrategicManagement:Formulation,I.51lunplementationandControl.Boston:Irerhorn,J.R.Jr.(2001).Management.(6thed).Nep;Sons,Inc.Thompson,A.A.Strickland,A.J.(2003).StrategicMan
