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1、DiscussOnOnlineAdvertisingJackFarnlinfromPrincetonUnversityOnlineadvertisingisaformofpromotionthatusestheInternetandWorldWideWebfortheexpressedpurposeofdeliveringmarketingmessagestoattractcustomers.Examplesofonlineadvertisingincludecontextualadsonsearchengineresultspages,bannerad
2、s,RichMediaAds,Socialnetworkadvertising,onlineclassifiedadvertising,advertisingnetworksande-mailmarketing,includinge-mailspam.Onlineadvertisingisanemergingadvertisingmedia,from1997Chinaonlineadvertisingwasborn,onlineadvertisingdevelopmentisrapid,paidsearchadvertisingbecomenetwork
3、advertisementnewgrowthpoint.Comparedwiththesimilarforeignmarket,China'snetworkadvertisementmarketisstillbehindmany,butthemarkethasgreatpotential.Formandcreativebackward,advertisingregulatorybasiclack,China'sonlineadvertisingmarketexistingmainproblems.Later,Chineseonlineadvertisin
4、gto"two-wayinteraction"thedirectionofdevelopment,meanwhile,andtraditionalmediaintegrationwillfurtherstrengthen.Afterdataaccessnetworkadvertisement,learnedsomebasicknowledge,graspsthenetworkadvertisement,situationanddevelopmenttrendofthenetworkadvertisementisthedevelopmenttrendofs
5、tud.ThispaperpointsouttheChineseInternetadvertisingtheproblemsandproposestheperfectingofnetadsscientificmanagementmethod.ThroughcharttoChinaInternetadvertisingstatusanddevelopingtrendsareanalyzedandsummarized.ThroughtheanalysisoftheChineseInternetadvertisingmarketcharacteristics,
6、ChineseInternetadvertising,thepresentsituationofandproblemsexistinginsomeideastosolvetheproblem.Internetadvertisingdevelopmentsituation,itismodernunstoppableadvertisingtheinheritanceanddevelopmentof,becometheemergingadvertisingmedia.Competitiveadvantageovertraditionaladvertising:
7、Onemajorbenefitofonlineadvertisingistheimmediatepublishingofinformationandcontentthatisnotlimitedbygeographyortime.Tothatend,theemergingareaofinteractiveadvertisingpresentsfreshchallengesforadvertiserswhohavehithertoadoptedaninterruptivestrategy.Anotherbenefitistheefficiencyofadv
8、ertiser'sinvestment.Onlineadvertisingall
