欢迎来到天天文库
浏览记录
ID:24004978
大小:5.72 MB
页数:68页
时间:2018-11-12
《基于动态竞争理论ebay中国经营战略分析》由会员上传分享,免费在线阅读,更多相关内容在学术论文-天天文库。
1、万方数据Contents中文摘要⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯1Abstract...⋯...⋯......⋯............⋯............⋯.....⋯......⋯.......⋯⋯.........⋯....⋯.......⋯...........3。I.Introduction⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯.⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯..41.1Researchbackground⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯.41.2Researchobjectives
2、.......⋯.⋯⋯.......⋯..⋯⋯..⋯...⋯⋯...⋯...........................51.3Researchquestions⋯⋯.⋯⋯⋯⋯⋯⋯⋯⋯.⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯6。1.4Researchmethods.⋯⋯⋯⋯⋯⋯⋯⋯⋯.⋯⋯⋯.⋯⋯.⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯.⋯..62.Theorydevelopment.⋯..⋯..⋯⋯..⋯⋯..⋯.....⋯⋯..⋯⋯⋯⋯.....⋯⋯....⋯⋯....⋯...⋯...72.1Traditionalcompetitivestrategies⋯⋯
3、⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯72.1.1Mainrepresentativetheories⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯72.1.2Challengesfortraditionaltheodesindynamicages⋯⋯⋯⋯⋯102.2Dynamiccompetitiontheories⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯132.2.1GeneralideasofdynamiccompetiSvestrategies⋯⋯⋯⋯⋯⋯.132-2.2Theoreticaldevelopmentofdynamiccompetit
4、ion⋯⋯⋯⋯⋯⋯.152.3Thedifferencebetweentacticanddynamiccompeti五vestrategies192.3。1Generalcompanson⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯192。3。2Sn'ategicadvantagecompanson⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯一222.3.3Riskcompanson⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯242。3。4Thelinkagebetweenthestaticanddynamiccompetitivestrategy⋯⋯⋯⋯⋯⋯
5、⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯262.4Implicationforfirms⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯272.4.1Barriercreation⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯一272.4.2Corecompetencedevelopment.......⋯.....................⋯⋯⋯...⋯...322.4.3LocalizalJon⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯.。342.4.4Winningthespeed⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯
6、⋯⋯⋯⋯⋯⋯⋯353.Casestudy-eBayinChina.............⋯.....⋯.....⋯..⋯⋯.....⋯.....................⋯.......373.1Industryanalysisofonlineshopping⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯373.1.1Onlineshoppinghaschangedtheworld⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯.37万方数据3.1.2TheChineseonlineshoppingmarketanalysis⋯⋯⋯⋯⋯⋯⋯⋯383.2Thedevelopmentofe
7、BayChina⋯..⋯....⋯⋯.....⋯⋯..⋯.....⋯...⋯......⋯.433.3ThemaincompetitorforeBayintheChinesemarket......:⋯.............463.4ThemainreasonsforeBaysunsalJsfactoryperformanceinChina523.4.1Inadequateunderstandingofthelocalconsuminghabits⋯..523.4.2Localizationproblem⋯....⋯..⋯..⋯....⋯...
8、⋯⋯⋯..⋯⋯..⋯....⋯..⋯⋯.543.4.3Slowandinadequatemacrontowardsdyna
此文档下载收益归作者所有