浅析医药代表行业的问题与对策 医药营销专业毕业论文

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1、目录摘要······················································2引言······················································31医药代表的含义与本质····································31.1医药代表的含义探讨····································31.2医药代表的本质·······························

2、········32医药代表的现状··········································43医药代表行业存在的问题··········13························53.1医药代表良莠不齐，功能异化······························53.2体制不规范·············································53.3国家相关法律法规不健全······························

3、···64如何开辟医药代表的“新出路”······························74.1自身综合素质的提高····································74.2国家部门严格规范各种体制······························74.3健全相关法律法规···········13···························8结论······················································9

4、参考文献·················································10谢辞·····················································10浅析医药代表行业的问题与对策Ltdmedicaltherepresentativeofthepresentsituationandfuture摘要：医疗体制的深入改革直接影响到几十万医药代表的生存发展，医院高高挂起的“免”字招牌．依然触动着医药代表的神经，作为医药企业终端销售工作的重

5、要环节，如何摆脱目前的困难局面，在竞争激烈的市场自由状态下。医药代表又处于怎样的地步？医药代表如何才能在激烈竞争中站稳脚步？将是现阶段医药领域销售工作的首要任务。本文在此详细介绍了中国目前医药代表的处境，同时就此简要分析了医药代表行业出现的问题，以及想要在未来走的更好必须要解决的行业弊端和医药代表自身的对策。Summary：Depthreformofthehealthcaresystemdirectlyaffectsthesurvivalofhundredsof13thousandsofrepresen

6、tativesofthedevelopmentofmedical,hospitalinaccessible"free"Banner.Medicalrepresentativesarestilltouchedthenerve,aspharmaceuticalcompaniesanimportantpartoftheterminalsales,howtogetridofthecurrentdifficultsituation,inacompetitivefreemarketstate.Pharmaceuti

7、calrepresentatives,butatwhatpoint？MedicalRepresentativesHowcanafirmfootinginthefiercecompetition?Thefieldofmedicinewillbesoldatthisstagetheprimarytask.ThispaperdescribesindetailChina'scurrentsituationofmedicalrepresentatives,andwanttogointhefuturetobette

8、raddresstheindustryneedtodefects.关键词：医药代表，价值，问题，新出路Keywords:MedicalRepresentative，Value，Problem，Newoutlet引言听到“医药代表”这个词，人们想到的多是“贿赂”，“不择手段”，“药价高的元凶”……可事实上医药代表本该是给医生、患者带来药学知识、药品禁忌等方面的信息以及及时反映药品不良反应信息的人。在医疗卫生市场日趋完善的今天，医药代表为卖药而