成功的商务谈判要素-商务英语毕业论文

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1、Keyfactorsforsuccessfulbusinessnegotiation广东外语外贸大学商务英语本科毕业论文(2015届)论文题目（英文）论文题目（中文）专业学院继教（公开）学院商务英语准考证号班级自考作者姓名指导老师完稿时间成绩iiKeyfactorsforsuccessfulbusinessnegotiationKeyfactorsforsuccessfulbusinessnegotiationAbstract:WiththestrongnationalpowerandrapiddevelopmentofeconomyinChina,theeconomicandtrad

2、erelationshiphascloseconnectionbetweenChinaanddifferentcountries.Internationaltradeandkindsofeconomicexchangesandcooperationinvariouswaysaregrowingrapidly.Therefore,howtonegotiatewithdifferentnationalbusinessmanandgetthewin-winsuccessfulnegotiationisaveryhottopicforeachoverseasalesperson.Thesucc

3、eedbusinessnegotiationiseffectbymanyfactors,understandingthestrategies,makingperfectadvancedpreparation,masteringsomeskillsanddifferentstrategiesineachstage,doingsomepropercareandgoodarrangementaretheimportantfactorsforsucceedbusinessnegotiation.Thisarticlewillfromtheinformation,market,negotiati

4、onstageandenvironmenttoanalyzethestrategiesandskillsforbusinessnegotiation,andtellyouhowtoachievethesucceedbusinessnegotiationandgetthecooperation.Keywords:businessnegotiation;factor;businessstrategy成功的商务谈判要素摘要：随着我国国力不断强大、经济快速发展，我国与世界各国的经济贸易关系有了密切的联系，国际贸易往来和各种类型的经济交流与合作也日益增多。因此，如何成功地与不同的国家进行商务谈判

5、、达到双赢，这是每一个外贸工作者非常关心的话题。成功的商务谈判受很多因素的影响，了解商务谈判策略，做好商务谈判前的准备，掌握一定的商务谈判技巧和不同谈判阶段的策略，恰当地运用关心和周到的安排都是促成商务谈判成功的重要因素。本文主要从信息、市场、谈判的阶段和谈判环境方面来讲述谈判的策略和技巧，从而分析如何才能做到成功的谈判，达成交易。关键词：商务谈判；因素；策略iiKeyfactorsforsuccessfulbusinessnegotiationContentsThepreface11.Overviewofbusinessnegotiationstrategy11.1Themeanin

6、gofbusinessnegotiation12.Thepreparationforbusinessnegotiation12.1Thecollectionofintelligence12.1.1Therequirementsofcustomers32.1.2Thecultureofthecustomer’scountry42.1.3Thecompetitorsofyourself52.2Drawingupdetailedplans62.3Properdressing63.Theskillofcommercialnegotiations63.1Listeningskills63.2An

7、sweringskills63.3QuestioningSkills73.4Demonstratingskill73.5Transpositionthinkingskill74.Businessnegotiationstrategyateachstage84.1Thebeginningstagestrategy84.2Thequotationstagestrategy84.3Theconsultationstagestrategy94.4The