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1、EvaluationofBusinessEnglishComprehensiveCoursebooksBasedonNeedsAnalysis——ACaseStudyofMarketLeaderZhaoCaniAcknowledgementsAfteranintensiveperiodofseveralmonths,todayistheday:writingthisnoteofthanksisthefinishingtouchtomythesis.Iwouldliketogivemysincerethankstothepeoplewhoh
2、avesupportedandhelpedmesomuchthroughoutthisperiod.Tostartwith,ImusttakethisopportunitytoshowmydeepestthankstotheteachingfacultyinBISUfortheirthoughtprovokinglecturesandunyieldingsupport.Amongthoseteachers,Iamgreatlyindebtedtomysupervisor,ProfessorZhouJianpingforhermeticul
3、ousguidanceandinstruction,consistentpatienceandgood-to-excellentcare.Inthemeantime,IalsooweaparticulargratitudetoProfessorLiXiangmin,ProfessorMaShiyuan,ProfessorWangYuangeandProfessorLiWeinainSchoolofEnglishEducationfortheirthoughtfulacademicsuggestionsandinstructivecomme
4、ntsonthispresentthesis.Moreover,Iwouldalsoliketothanktheteachersandstudentswhowereinvolvedinthevalidationsurveyforthisthesis:ProfessorLiuYonghouandLiuShengandallBusinessEnglishstudentsinBISU.Withouttheirpassionateparticipationandinput,thevalidationsurveycouldnothavebeensu
5、ccessfullyconducted.AndIalsofeelgratefultomyfellowclassmates,mythreefriendsinparticular,Ms.CuiHejiao,Ms.ZhaoSiyu’sandMs.ShenYun,whosehelpmakesahugecontributioninmythesiswritingprocessbyturningthedulldaysintounforgettablememories.Iwouldnothavefinishedwritingthispainstaking
6、thesiswithouttheirvaluablehelp.Lastbutnottheleast,wordsfailmewhenIexpressmyspecialappreciationtobelovedparentsandmyboyfriendLiZheshuaifortheirconstantencouragement,intenselove,andgreatconfidenceinmeunderallcircumstancesallthroughtheseyears.iii内容摘要据教育部统计，截止到2015年全国已经有250所高
7、校开设商务英语本科专业。随着商务英语专业的不断兴起，对应的课程设置，教学方法，教学评估，教师质量等也引起重视，其中教材在整个教学过程中起到至关重要的作用，是教学大纲、教学目标的实现载体，是学生与老师沟通的桥梁，探究这些教材是否满足学习者的需求有很大的现实意义。本文针对北京第二外国语学院英语学院商务英语本科专业基础商务英语课程的教材进行实证研究，旨在探索该综合商务英语英语教材能否满足学习者的目标需求和学习需求。本文在McDonough&Shaw的教材评估理论指导下，结合Hutchinson&Waters的需求分析模式，采用问卷调查，半结构访
8、谈以及实地观察等方法，对《体验商务英语综合教程》进行较为系统的评估。通过对130位北二外商务英语本科生，60位商务英语在职工作人员进行问卷调查，邀请2名经验丰富的商务英语教师访谈以及作者长达半
