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1、ThenetworkshoppingbehavioranalysisAbstractThethesisanalyzesthecurrentsituationofonlineshoppinginChina.Itoffersafurtheranalysistoitsadvantages,anddisadvantages,givessolutionstotheproblems,givesadeepanalysisofthebenefitsitbringstobothproducerandconsumer
2、andmakepeoplebemoreconfidentwiththepromisingprospectofonlineshoppinginchina.Itsystematicallyillustratestheexitingproblemsofonlineshoppinginchinafromadifferentviewattachedwithexactlyfiguresandvividexamples.Atthesametime,itgivesrelevantresolutionstothee
3、xistingproblems.Itincludespersonalinformationsafety,onlinepayment,logistics,andaseriesofrelevantlawproblems.ThethesischoosestheauthenticEnglishmaterialswhichgavemeavaluableguideandinstruction;meanwhile,ithasalsobeenattachedwithspecificfiguressothatpeo
4、plecanunderstandthemeasily.Keywords:Onlineshoppingmarketingresearchlogisticsserviceonlinepaymentdistribution1.IntroductionWiththerapiddevelopmentofInternet,onlineshoppinghasgraduallyenteredthelivesofordinarypeople.AndwiththerapiddevelopmentofInterneti
5、nChina,moreandmoreChinesebegintofavoronlineshoppingforitsconvenience,quickdeliveryandbenefit.AccordingtothelateststatisticsreleasedbyChinaInternetNetworkInformationCentre(CNNIC),thenumberofnetizeninChinahashit87million,and7.3percentsaidtheyhadtheexper
6、ienceofonlineshopping.Meanwhile,thestatisticsalsoshowedthat58percentofnetizeninChinawouldtrytheonlineshoppingnextyear.Onlineshopping,inanarrowsense,canbeunderstoodasgettingonlineinformationandinkingonlinedeals.Inabroadsense,however,onceonesectionofsho
7、ppingisfinishedonline,itcanberegardedasonlineshopping.Inthatway,traditionalorburgeoningonlineenterprisesmayseekacombination,minglingtwomodes'advantages.ThepercentageofonlineshoppinginChinaisgrowingyearonyear.Accordingtotheexperts'prediction,thetotalvo
8、lumeofChina'sonlineshoppingisexpectedtoreach28billionYuaninyearstocome.2.Advantagesoftheonlineshopping2.1Benefitstoconsumers2.1.1SavingtimeandconvenienceOnlineshoppingisbecomingpopularity,notonlybecausethegreatconvenience,butalsoyoucanfindasho
