[财务管理]金艳杰论文正文

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1、苏州大学本科生论文Chapter1Introduction1.1SignificanceNowadays,advertisingisplayingaverysignificantroleinourdailylives,whichisoneofthegreatestmotivationsforustobuycertainproductsorservices.“Everydayandformostofourlivesweseeandhearmanyadvertisements.Evenifyoudon’treadanewsp

2、aperorwatchtelevision,andwalkaroundthestreetswitheyesdown,youwillfinditimpossibletoavoidsomeformofpublicity”(Dyer1982:3).Advertisingnearlyappearseverywhereanditseffectsonusaresodeep-rootedthatwesay“noadvertising,nolife”.Withtheriseofpeople’slivingstandard,peoplee

3、speciallywomenattachgreatimportancetotheirphysicalappearance.Asaresult,cosmeticsindustrybeginstoflourishandcosmeticsadvertisementsbecomeanimportantpartinourdailylives.Inordertogivepublicitytotheirproductsorservices,advertisersareingreatneedofusingsomerhetoricalme

4、anstoattractcustomers’attention.“Advertisersmayneverhavestudiedrhetoric,buttheyemploymanyofthestrategiesofthisancientarttoinfluencetheattitudesandactionsofthosewhoareexposedtotheadvertisements”(Corbett﹠Connors1999:2).Amongthesestrategies,Aristotle’spersuasionprin

5、ciplesareverypopularandwidespread.ItisafactthatAristotle’sRhetoricisregardedasthefoundationofwesternclassicalrhetoric.Inthismasterpiece,theknowledgeofpersuasionandappealingstrategies,suchas“ethos”,“logos”and“pathos”,areillustratedinasystematicandrationalway.Inmod

6、ernsociety,persuasionisadoptedinnearlyallfieldsofsociety,whichsupportssocialcommunication,advertisingandotherformsofpublicity.AsaresultofthegreatsignificanceofAristotle’spersuasionprinciplesandthepopularityofthecosmeticsadvertisements,itisnecessaryforusEFLlearner

7、stounderstandtheseappealsandknowhowtoanalyzeEnglishcosmeticsadvertising.1.2ObjectiveManyresearchersstudyEnglishcosmeticsadvertisementsfromlinguistics,culture,andtranslationandsoon.Thispaperwantstoresearchitfromanotherdistinctangle---Aristotle’spersuasionprinciple

8、sincluding“logos”,“pathos”and“ethos”.Itishopedthatthisstudycangivesomesuggestionstoadvertisersabouthowtoattractaudiences’attentionbyapplyingthese30苏州大学本科生论文per