月份台州市场调研报告

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1、54浙江省台州市2013年11月市场调查报告54目录一、10月份宏观背景分析···················································3二、10月全市市场走势······················································71、全市土地市场分析·····················································72、全市二级市场研究··············································

2、······19三、10月区域市场走势······················································201、区域销售分析························································202、10月椒江竞争市场分析·················································213、10月份楼盘开盘及加推情况···········································44544、10月份楼盘营

3、销活动··················································455、台州楼盘11月开盘预告················································466、台州动态····························································46四、中央动态·····························································48五、地方动态···············

4、··············································53六、舆论动态·····························································55七、经济与数字···························································57八、开发商动态···························································6054一、11月份宏观背景分析1、龙头房企联姻银

5、行业，地产行业发展倾向金融化Ø本月初，房企巨头万科正式宣布将通过旗下公司，以基石投资者身份参与徽商银行H股在香港的首次公开发行。作为房地产行业的标杆企业，万科此次入股意义重大。预示着房地产行业与银行深度融合发展的序幕即将拉开。两大行业的互相渗透，将带来全新的发展商机，也可能引发新的风险。Ø实际上，房地产企业在保险、证券和基金等金融领域早已普遍涉足。持股银行的房企也并非万科一家，绿地、越秀集团、合生创展、新湖中宝等众多地产商早已入股商业银行。房产企业纷纷结盟银行业背后的主要原因，在于一直存在的融资难问题。种种迹象表明，房企资金面从宽松步入收紧的趋势

6、越来越显著，最近房企海外“圈钱”的热度一再升温，是房产企业“求钱若渴”的最好证明，加上银行年底将收紧个人房贷，更会直接影响到开发商的资金回笼速度，中小企业在这样的背景下急欲通过新的融资渠道寻求利润增长点。Ø而同一时间，政府对于民营资本和融资渠道的适当放宽，也适时地向中小开发商释放友善信号。截止11月1日，已有23家民营银行名称获核准，其中包括苏南银行、国融银行、苏宁银行、华瑞银行和客商银行等。有关部门将给予其有限业务牌照开展相关业务，涉及服务小微企业、三农等金融服务较为薄弱领域；有望成为中小企业解决融资难的希望。此外，利率市场化和盘活存量信贷资产

7、等政策也为房地产企业发展直接融资提供了政策机会。这使得未来部分投资者可能会改变惯有房地产实物投资偏好，在传统的住宅、商业地产投资之外，逐步配置房地产私募基金以及证券化产品进而提升房地产企业得到直接融资的比例。Ø当然，在资本活跃的同时，也难免带来一定的投资风险。月初，20家网贷平台提现难的现象就反映出民间高息信贷平台的潜在危险。而对于54将发展触角伸向银行业的房产巨头们来说，背后存在的风险可能会更大。从根本上来说，入股银行当然能在一定程度上为房产企业带来较为稳定的收益渠道和有力的融资平台。但银行业自身也存在很大的经营风险，若其中资产配置不当，经营一

8、旦不善，所带来的损失将是成倍增长的概念。Ø因此，看似越来越活跃的民间资本市场，实际上是在考验着每一位参与者的专业与远见，只有足够的专业判