INTRODUCTION OF GALANZ----Global Microwave Oven Manufacturing Center10

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1、UniversityofWesternSydneyCampusCollegePreparedforUniversityofWesternSydney-49-TABLEOFCONTENTSEXCULTIVESUMMARY………………………………………………1INTRODUCTION………………………………………………………..3OBJECTIVE……………………………………………………………...7METHODOLOGY……………………………………………………….8LITERITUREREVIEW………………………………………………...

2、13ANALYSIS/DISCUSSION……………………………………………..18BusinessprocessofGalanz………………………………………….18FivequestionstoGalanz……………………………………………..27SWOTAnalysis………………………………………………………31PORT'SFiveForcesAnalysis………………………………………..33RECOMMENDATIONS………………………………………………..35CONCLUSION……………………………………………………

3、……39BIBLIOGRAPHY…..…………………………………………………..41PERSONALVIEW.…………………………………………………….43From:ChenBin………………………………………………………43-49-From:ZhouTao………………………………………………………44EXECUTIVESUMMARYWhenwerefertotheproblemthatChinamaybethe"GlobalManufacturingCenter",Galanzshouldholdapositionintheso-ca

4、lled"MadeinChina";whenwespeakofthedifferencesbetweenChinesemanagementandwesternmanagement,Galanzwillbelistedinto"MadeinChinamanagement"nodoubt.Actually,Galanzisaverytypicalexampleofhownativeenterprisesdevelop.ThefactthatsomeTaiwanenterprisesgaingreatdevelopmentaftertrans

5、ferringtheirfactoriesintothemainlandindicatesthatChinesemanufacturingindustryhastremendoussuperioritiesandpotentialities.TheoperatingpatternofGalanzcertainlyhasquiteenoughchancestodevelop.Iwonderiftheseenterprisescanmakebreakthroughsintheirtrademark,technologiesandthenbe

6、comethetopsintheworld,thoughitisimpossiblenow.Iamcertainthatourdescendantsaremoreintelligentthanusandtheprospectofourmanufacturingindustrywillturnbrighter.WewillusereferencethedevelopinghistoryofGalanzthoroughlyandgivesshallowanalysesofGalanzandits25-year-lastinggrowth.A

7、tfirst,introducingthebackgroundofGalanzandshowtheGalanz’sachievementabout25-years-lasting.It’smadeusknowsomethingaboutGalanz’scircumstancesandhistory.Second,accordingtothebasicinformationanddatatoanalysis/discusstheGalanzof-49-followingaspects:①CultureoftheGalanz②Carryin

8、gonboth"PriceWar"and"ValueWar"③MarketingandmarketingstrategiesofGalanz④Theinternationalbusiness⑤Detaila