起亚k5营销策划书

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1、自从人类进入商品经济社会以来，贸易即已成为人们日常活动的主要部分，并成为一国经济增长的主动力。国际分工的深化、大量国际统一标准规则的建立起亚k5营销策划书　　篇一：起亚k5的市场营销计划书　　起亚k5营销计划　　-1-　　策划人:XXXX　　目录　　一．品牌历史························································31.品牌介绍·······················································32.品牌营销现状··············

2、·····································3二．环境分析························································61.宏观分析·······················································6随着信息化和全球化的发展，国家及地区之间的贸易也已成为拉动一国经济的三驾马车之一，甚至是三驾马车之首，奥巴马政府成立之日起自从人类进入商品经济社会以来，贸易即已成为人们日常活动的主要部分，并成为一国经济增长的主动力。国

3、际分工的深化、大量国际统一标准规则的建立2.微观分析·······················································8三．市场定位分析····················································91.外部条件的影响·················································92.市场定位·······················································103.使用者类型

4、定位················································12四.STP营销策略····················································131.产品的整体概念·················································132.随着信息化和全球化的发展，国家及地区之间的贸易也已成为拉动一国经济的三驾马车之一，甚至是三驾马车之首，奥巴马政府成立之日起自从人类进入商品经济社会以来，贸易即已成为人们日常活动的主要部分，并

5、成为一国经济增长的主动力。国际分工的深化、大量国际统一标准规则的建立生命周期······················································133.价格策略······················································134.渠道策略······················································145.促销策略················································

6、······14五．广告策划·······················································14　　-2-　　1.广告目标·······················································142.广告宣传方式···················································143.随着信息化和全球化的发展，国家及地区之间的贸易也已成为拉动一国经济的三驾马车之一，甚至是三驾马车之首，奥巴马政府成立之日起自从人类进入商

7、品经济社会以来，贸易即已成为人们日常活动的主要部分，并成为一国经济增长的主动力。国际分工的深化、大量国际统一标准规则的建立现场活动和广告费用预算········································14六.活动预计效果···················································15　　一．品牌历史　　1.品牌介绍随着信息化和全球化的发展，国家及地区之间的贸易也已成为拉动一国经济的三驾马车之一，甚至是三驾马车之首，奥巴马政府成立之日起自从人类进入商品经济社会以来，贸易即已成

8、为人们日常活动的主要部分，并成为一国经济增长的主动力。国际分工的深化、大量国际统一标准规则的建立　　起亚汽车品牌成立于1944年起亚汽车是韩国最老牌的汽车制造厂。起亚作为韩国汽车工业的驱动力，