CULTURAL METAPHORS-- APPLICATIONS AND EXERCISES

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1、CULTURALMETAPHORS:APPLICATIONSANDEXERCISESbyMartinJ.Gannon23TableofContentsPrefaceivChapter1:UnderstandingCross-CulturalDifferences11.1:CultureandGroupEffectiveness11.2:CultureandtheManager'sRole41.3:PreconceivedInfluences51.4:MetaphorsforCulture101.5:CulturalIdentity121.6:Natio

2、nalism,Ethnicity,andGlobalization14Chapter2:TheDimensionsofCulture–Part1172.2:TimeasPast,PresentandFuture202.3:TimeandNationalCultures212.4:Individualism–Collectivism212.5:CollectivismandTest-Taking242.6:MyBestFriendVersusMoney252.7:SpaceandWork252.8:SpatialZones262.9:Relationsh

3、ipwithNature272.10:BeingorDoing272.11:BeingandDoingPhrases282.12:TheNatureofPeople292.13:TheStoryofUpoli29Chapter3:TheDimensionsofCulture–Part2313.1:ContinuingtouseHofstede'sDimensions343.2:SupplementingHofstede'sFramework343.3:IdiocentrismandAllocentrism363.4:CulturalValues38Ch

4、apter4:CulturalMetaphors394.1:QuestionnaireItems404.2:ParagraphProfiles484.3:OrganizationalChange484.4:LearningaboutCulturalMetaphorsinPairsorTriads524.5:CulturalSensemaking524.6:StereotypesandCulturalMetaphors544.7:TheCulturalInterview554.8:DebatingtheMeritsofCulturalMetaphors5

5、54.9:CreatingAdvertisingSlogans574.10:CreatingaCompleteAdvertisement5723TableofContents--continued4.11:TheGermanSymphony,AmericanFootball,andBoardsofDirectors604.12:ApplyingtheGermanSymphonyandAmericanFootballtoMergersofCompanies624.13:ManagerialInterviews,JointVentures,andCultu

6、ralMetaphors634.14:SellingFurniture634.15:OfficeAssignments634.16:AnalyzingAdvertisements654.17:MilitaryandBusinessStrategy654.18:InternationalStrategies674.19:OrganizationDesignandWorkGroups67Chapter5:CulturesasProcesses,Outcomes,andEmotionalExpression695.1:SeeingProcesses,Outc

7、omesandEmotionalExpressioninAction715.2:SouthernVersusNorthernHospitality725.3:TheHongKongOrchestra735.4:Problem-SolvingApproaches745.5:ReligionsandCultures75Chapter6:Sociolinguistics796.1:Words,Phrases,andCulturalMeanings796.2:ColorsandCulturalMeanings796.3:TheDeafCulture806.4:

8、StereotypingNationalCultures816.5:MangledAdvert