Cultural Differences in the Translation of Trade Marks25

《Cultural Differences in the Translation of Trade Marks25》由会员上传分享，免费在线阅读，更多相关内容在学术论文-天天文库。

1、CulturalDifferencesintheTranslationofTradeMarksCatalogueAbstract…………………………………………………………..3Introduction………………………………………………………3Body………………………………………………………………4i.Historyoftrademarks…………………………………………..4ii.Culturaldifferencesinthetranslationmarks……………………5Conclusion…………………………………………………………7Ref

2、erence……………………………………………………………87CulturalDifferencesintheTranslationofTradeMarks【Abstract】AsmoreandmoreChineseproductsaregettingintoforeignmarkets,itisimportanttotranslateaChinesetrademarkintoEnglishproperly.Thispaperpointsoutwhatisatrademarkanditsimportanceinthemodernworld.Ittheng

3、ivesreasonwhyitisnecessarytotranslatetheChinesetrademarksproperlyintoEnglish.Italsogivesthestandardofagoodtrademark.Furthermoreitanalysesseveralkindsofimpropertranslationandthecauseofthesemistakes.Lastitintroducesthemainrulesandfourmainskillsoftranslationoftrademarks.【KeyWords】Tr

4、ademarks,Translation,Culturaldifferences【Introduction】Todayalmosteverythinginourdailylifeshouldhaveatrademarkwhichhasbecomeanimportantaspectofthemoderneconomiclife.Atrademarkidentifiesthegoodsorservicesofoneselleranddifferentiatesthemfromthosecompetitors.Agoodtrademarkhasprofound

5、significance.Thoughitisonlyaname,itcontainsanimmensewealthwiththedenotationoftheenterprise'sreputationandthefirm'smanagingachievement.Agoodtrademarkcanberespectedbyconsumersandencouragesthemtobuy.Thesuccessofthecommoditymaydependonwhethertheirtrademarksattractmanyconsumers,especi

6、allywhenanewbrandentersanewmarket.Nowadays,asChinaisbecominganewmemberofWTO,moreandmoreChineseproductsaregettingintoforeignmarkets.SototranslateaChinesetrademarkintoEnglishproperlyissignificantfortheproductwiththatbrandtoentertheworldmarketsuccessfully.WhenwewanttogiveaChinesetra

7、demarksuitablename,firstitmustbeeasytoremember.ShortcrispnameslikeTides(汰渍)orOnlyOne(昂立一号)aregoodexamples.Second,itmustcreatetherightimageasgoodasthatinthemindofthedomesticconsumers.Forinstance,thenameofanutritiousdrinkisApollo(太阳神口服液)whichcanalsosuggestbeingyoungandvigorousinEng

8、lish.WeshouldestablishagoodimageforChine