Analysis of Nominalization in English Cosmetic Advertising Texts：The Perspective of Grammatical Metaphor30

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1、英语化妆品广告语篇中名词化语法隐喻分析AnalysisofNominalizationinEnglishCosmeticAdvertisingTexts：ThePerspectiveofGrammaticalMetaphor摘　要【摘要】作为人类语言最普遍的特征之一，名词化一直是语言学家们关注的基本课题。名词化的使用一直被看作科技语篇的一个主要特点.然而我们发现在广告语篇中名词化也是一个不容忽视的现象。因此，本文搜集了100篇英语化妆品广告语篇作为语料分析的对象，从系统功能语言学的语法隐喻角度出发，统计了名词化在这类语篇中的类型，并分析了名词化的概念功能

2、，人际功能以及语篇功能。研究发现，在英语化妆品广告语篇中，名词化的主要类型为小句名词化，形容词名词化和动词名词化。在概念功能方面，名词化减少了广告的主观性，增强了消费者对产品的好感。在人际功能方面，名词化提高了产品的可信度。在语篇功能方面，名词化使广告语篇显得更加客观、简洁。【关键词】名词化；语法隐喻；语篇；功能【ABSTRACT】Asauniversalcharacteristicofhumanlanguage,nominalizationisalwaysaninterestingsubjectforthelinguists.Nominalizatio

3、nhasalwaysbeenconsideredasoneimportantfeatureofscientifictext.Wecanalsofindmuchuseofitinadvertisingtext.Therefore,thispapertakes100Englishcosmeticadvertisingtextsasthecorpusofanalysis,makingastatisticsfortheclassificationofnominalizationinthetextsandanalyzingitsideationalfunction

4、,interpersonalfunctionandtextualfunctionfromtheperspectiveofgrammaticalmetaphorinsystemic-functionallinguistics.Throughresearch,wefindthatthesubordinateclausenominalization,adjectivenominalizationandverbalnominalizationarethethreemaintypesofnominalizationinEnglishcosmeticadvertis

5、ingtext.Intheaspectofideationalfunction,nominalizationreducestheadvertising’ssubjectivityandenhancesconsumer’sfavorableimpression.Intheaspectofinterpersonalfunction,nominalizationimprovestheproduct’scredibility.Intheaspectoftextualfunction,nominalizationmakestheadvertisingtextmor

6、econciseandobjective.【KEYWORDS】nominalization;grammaticalmetaphor;text;function17Contents1Introduction11.1TheBackgroundofthePresentStudy11.2TheSignificanceofthePresentStudy21.3Theoverallstructureofthethesis22LiteratureReview32.1TheDefinitionofNominalization32.2PreviousStudiesonNo

7、minalization32.2.1ResearchdirectionsonNominalization32.2.2ResearchAchievementsonNominalization42.3TheoreticalFrameworkforPresentStudy63AnalysisofNominalizationinEnglishCosmeticAdvertisingTexts73.1ClassificationofNominalization73.2IdeationalFunctionsofNominalization83.3Interperson

8、alFunctionsofNominalization103.4TextualF