Accessibility Theory and Referring Expressions in Website Headlines25

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1、AccessibilityTheoryandReferringExpressionsinWebsiteHeadlinesAbstract:Thisthesisdescribesthegeneralcharacteristicsofthepreferenceofreferringexpressionsinwebsiteheadlines.CouchedwithinAriel’saccessibilitytheoryandfocusedontheonlinenewswebsites,thisthesismakestheclaimthatthechoiceofdifferent

2、accessibilitydegreesofreferringexpressioninheadlinesisareflectionoftheeditors’assumptionofthe“assesseddegreeofaccessibilityofthementalentitiescorrespondingtothem”(Ariel,2001,p32).ThethesispresentstheresultsofanempiricalstudyconductedoftheheadlineschosenfromthreedifferentsectionsofYahoo.co

3、mononeday.Itshowsadistinctionamongpreferencesofaccessibilitymarkersinthethreesections,whichcanbenaturallyreducedtothenotionofaccessibility.Theanalysisexplainshowtheconsciousorsubconsciouschoicesaremadeonbyeditorsbasedontheirunderstandingoftheaudience,especiallyoftheaccessibilityofcertainb

4、ackgroundinformationintheirbrain.Italsopresentshowtopredictthroughthereferenceofheadlinessomecharacteristicsoftheaudiencegroupwhoareregularlyinterestedincertainsectionsofthenewswebsites.Keywords:headlinesaccessibilitytheorynewswebsitescognitivelinguistics可及性理论与网络媒体标题的指示词研究摘要:本文描述了网络标题中指示词

5、的选择与应用的一些特点。通过运用Ariel创立的可及性理论,重点对新闻网站进行了分析。本文认为，标题中可及性不同的指示词的选择，反映了网站编辑对读者“头脑中对应于现实物体的观念实体的可及程度”（Ariel,2001,p32）的猜测。本文的研究对象均取自雅虎网站（Yahoo.com）上同一天的三个不同版块的新闻标题。结果显示，这三个版块的标题在可及性标志的选择上有明显差异。这一分析解释了网站编辑如何有意识或无意识的以他们对受众群的理解、尤其是对受众脑海中特定背景知识的可及性的理解来进行标题选择的。本文也解释了如何通过分析标题中的指示词，来对新闻网站中某一版块特定受众群的特点

6、进行预测。关键词：标题可及性理论新闻网站认知语言学21Introduction1.1NeedforthestudyTheemergenceofon-linenewsistheresultofInternetdevelopment.WithanincreasingnumberofpeopleaccessingtoInternetforvariousinformation,bothtraditionalnewsagencies,andInternetportalsitescreatetheirownon–linenewswebsites,whichareincreasingl

7、ypopularamong“peoplewhoseeknewsonline,particularlytheyoung,agroupthatshowsscantinterestintraditionalmedia”(AnannualreportonAmericanJournalism2005,2005,p.27).Therefore,on–linenewsaredifferentfromthetraditionalonesbothincontextstructureandthereadingmethod.Becauseofthe