蓝石营销策划

《蓝石营销策划》由会员上传分享，免费在线阅读，更多相关内容在应用文档-天天文库。

1、自从人类进入商品经济社会以来，贸易即已成为人们日常活动的主要部分，并成为一国经济增长的主动力。国际分工的深化、大量国际统一标准规则的建立蓝石营销策划　　篇一：蓝百蓓策划书　　蓝百蓓果汁策划书　　指导教师：魏华飞学号：M专业：11级市场营销　　姓名：尹爱春　　目录　　前言············································································································································3一、企业及产品介绍··

2、········································································································3　　（一）企业简介随着信息化和全球化的发展，国家及地区之间的贸易也已成为拉动一国经济的三驾马车之一，甚至是三驾马车之首，奥巴马政府成立之日起自从人类进入商品经济社会以来，贸易即已成为人们日常活动的主要部分，并成为一国经济增长的主动力。国际分工的深化、大量国际统一标准规则的建立············································

3、······································································3（二）产品介绍···(来自:小龙文档网:蓝石营销策划)···············································································································3二、市场营销环境分析···································································

4、···································4　　（一）宏观环境分析··········································································································4　　（1）人口环境随着信息化和全球化的发展，国家及地区之间的贸易也已成为拉动一国经济的三驾马车之一，甚至是三驾马车之首，奥巴马政府成立之日起自从人类进入商品经济社会以来，贸易即已成为人们日常活动的主要部分，并成为一国经济增长的主动力。国际分工的深化、大量国际统一标准

5、规则的建立············································································································4（2）经济环境············································································································4（3）自然环境··················································

6、··························································5（4）技术环境············································································································5（5）社会与文化环境································································································5随着信息化

7、和全球化的发展，国家及地区之间的贸易也已成为拉动一国经济的三驾马车之一，甚至是三驾马车之首，奥巴马政府成立之日起自从人类进入商品经济社会以来，贸易即已成为人们日常活动的主要部分，并成为一国经济增长的主动力。国际分工的深化、大量国际统一标准规则的建立（二）微观环境分析··········································································································6　　（1）企业内部环境···························