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1、ContentsSummaryii1.0Introduction12.0P&G’sCompetitiveOperationinChina23.0P&G’sCompetitivePositioninMarkets63.1UsingPorter’sfiveforcesmodel63.2SWOTanalysis93.3StrategicgroupAnalysis94.0Cross-CulturalManagement104.1Hofstedeframework104.2Trompenaars'culturaldi
2、mensions124.3EdwardHall'culturaldimensions145.0CorporateSocialResponsibilityofP&G155.1TriplebottomlineofP&G’sCSR155.2CarollspyramidofP&G’sCSR165.3MichaelPorterModelofValueChainAnalysis176.0Conclusion18Reference1819AcriticalanalysisofP&G’sChinesecompetitive
3、nessSummaryThisarticleanalysesP&G,oneofthelargestfastmovingconsumergoodsproviderinChina.Thearticlefirstlyofferstheachievementsofthecompanyaswellasthebriefhistory.TherearealsotoughtimesforP&GinthedevelopmenthistoryandthestrategiesadoptedbythecompanyhelpP&Gt
4、ogetthroughthesedifficultiesandgivebirthtotoday’sdistinguishedinternationalcompany.ThesuccessofP&G’sinternationalbusinesscannotbeisolatedfromthesuccessofChinesemarketing.Therefore,thearticlemakesanalysisonP&G’scompetitiveoperationsinChinesemarketingwithits
5、successfactors.Also,thecompletivepositionsofP&G,theCSR,corporatesocialresponsibilityofP&GistoinvestigatethesituationofP&GwiththeusageofSWOT,Porter’sfiveforcesmodelandstrategicgroupanalysis.Asoneoftheinternationalcorporation,thecross-culturalmanagementisano
6、therperspectivetobestudiedwiththeusageofHofstedeframe.Finally,thearticlesummarizestheachievementsofP&Ganditsexperienceintheenlargementofbusiness.191.0IntroductionP&GistheshorttermforProcter&Gamble,oneofthemostdistinguishedinternationaldailyconsumergoodscom
7、panies.Sincetheestablishmentin1937,P&Ghasexperiencedrapiddevelopmentinboththehometown,USAandtheabroadmarketing.Rightnow,P&Ghasestablisheditsbranchesinmorethan80countriesandregionswith127,000employees.Ithasmorethan300differentbrandscoveringthefieldssuchasbe
8、auty&grooming,householdcareandsoon.Itisstatedthatin2011P&Ghasachievedthenetsalesof$82.6billionandnetearningsof$11.797billion.Forthedifferentsegmentsofthetotalnetsales,thebeautytakeson24%;groomingisabout9%,hea
