海尔冰箱营销策划书

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1、自从人类进入商品经济社会以来，贸易即已成为人们日常活动的主要部分，并成为一国经济增长的主动力。国际分工的深化、大量国际统一标准规则的建立海尔冰箱营销策划书　　篇一：冰箱策划书　　香雪梅有限公司──icebox冰箱策划书　　林志峰　　XX年12月30日　　目录　　目录　　第一部分：公司背景　　一、公司简介································································3第二部分：市场调查分析　　一、市场调查·····································

2、························3　　1.市场信息收集····························································3随着信息化和全球化的发展，国家及地区之间的贸易也已成为拉动一国经济的三驾马车之一，甚至是三驾马车之首，奥巴马政府成立之日起自从人类进入商品经济社会以来，贸易即已成为人们日常活动的主要部分，并成为一国经济增长的主动力。国际分工的深化、大量国际统一标准规则的建立海尔冰箱营销策划书　　篇一：冰箱策划书　　香雪梅有限公司──icebox冰箱策划书　　林志峰　　

3、XX年12月30日　　目录　　目录　　第一部分：公司背景　　一、公司简介································································3第二部分：市场调查分析　　一、市场调查·····························································3　　1.市场信息收集····························································3随着信息化和全球化的发展，国家及地区之间

4、的贸易也已成为拉动一国经济的三驾马车之一，甚至是三驾马车之首，奥巴马政府成立之日起自从人类进入商品经济社会以来，贸易即已成为人们日常活动的主要部分，并成为一国经济增长的主动力。国际分工的深化、大量国际统一标准规则的建立　　2.市场调查报告····························································4　　二、营销调研　　1.问卷调查分析报告·····················································4　　2.消费者行为分析········

5、········································5第三部分：市场营销战略　　一、市场目标定位　　1.市场细分市场·······················································6　　2.目标市场选择························································6　　3.随着信息化和全球化的发展，国家及地区之间的贸易也已成为拉动一国经济的三驾马车之一，甚至是三驾马车之首，奥巴马政府成立之日起自从人类进入商品经济社会以

6、来，贸易即已成为人们日常活动的主要部分，并成为一国经济增长的主动力。国际分工的深化、大量国际统一标准规则的建立市场定位分析························································6　　4.STP综合报告························································6　　二、SWOT分析························································6　　三、PEST分析··········

7、·············································7　　四、市场竞争度分析　　1.竞争度分析··························································8　　2.随着信息化和全球化的发展，国家及地区之间的贸易也已成为拉动一国经济的三驾马车之一，甚至是三驾马车之首，奥巴马政府成立之日起自从人类进入商品经济社会以来，贸易即已成为人们日常活动的主要部分，并成为一国经济增长的主动力。国际分工的深化、大量国际统一标准规则的建立产品销售预算·········

8、················································11第四部分：市场营销策略　　一、产品策略····················