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1、成都信息工程大学国际市场营销导向对企业产生的影响学生姓名：专业班级：论文日期：[键入文字]TheinfluenceofinternationalmarketingorientationontheenterpriseAbstractInternationalMarketingUndertheinfluenceofeconomicglobalization,InternationalMarketingreferstotheinflowofgoodsandservicesofmorethanonecountryinthehandsoftheconsumeroruserprocess.Ino
2、therwords,internationalmarketingisasocialandacross-bordermanagementprocess,enterprisesthroughplanning,pricing,promotionandguidance,tocreateandexchangeofproductsandvalueintheinternationalmarkettomeettheneedsofmultinationalcustomersandaccessprofitactivities.Worldeconomy,technologicaldevelopmentis
3、uneven,especiallytoday'shighlydevelopedscienceandtechnology,nocountrycan’thavealltheresourcesneededforthenationaleconomy,nottohavealltheadvancedtechnologydevelopmentneeds.Toacceleratethedevelopmentofthenationaleconomy,weneedtoactivelycarryoutinternationalmarketing,domesticproductsintotheinterna
4、tionalmarket.Thesmoothrealizationofthevalueofaproductandgetmoreprofitthroughexports,theintroductionofadvancedscientifictechnologyandequipmenttospeedupthecountry'seconomydevelopmentof.Keywords:managementorientations;Internationalmarketing;Introduction：InternationalMarketingThebasicprinciplesandm
5、ethodsofinternationalmarketingwiththebasicmarketingisnotmuchdifference.Manydomesticenterprisesguidingprinciplesandmethodsofmarketing,suchasmarketingresearch,consumerbehavioranalysis,targetmarketing,marketingmixstrategy,marketing,strategicplanning,marketing,management,etc.,canbeutilizedtoguideth
6、einternationalmarketingactivities.Domesticmarketingismarketingintheenterprisefamiliarenvironment(includingdemographic,economic,social,cultural,politicalandlegalandcompetitiveenvironment)tocarryoutinternationalmarketingwillhavetocarryoutinmorethanonecountryarenotfamiliarwithmarketingenvironment,
7、aswellasbydomesticmacromarketingenvironmentinfluence,itcanbeseenfacingtheinternationalmarketingenvironmentmorecomplex.[键入文字]SignificanceofInternationalMarketingActivelycarryoutinternationalmarketingfortheenterprisestocarryoutmarke
